The NagaWorld Olympic Dreams project to support the National Olympic Committee of Cambodia in its 2012 London Summer Games campaign was launched in Phnom Penh yesterday.

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Under a Memorandum of Understanding reached between NagaWorld and NOCC, the entertainment and gaming sector giants will support the Cambodian contingent with complete outfits, cash incentives for medals and US$10,000 for flight tickets to London for selected athletes and coaches.

“We at the NagaWorld want the Cambodian sportsmen and women to dream big and turn them into a reality. We fondly hope it begins in London 2012,” NagaWorld Vice President of Events, Promotion and Entertainment Rajesh Kumar told a crowded media conference at the Naga Hotel Ballroom.

“Our support to NOCC is born out of our own commitment to elevate Cambodian sports to a higher plateau.”

NagaWorld will outfit the Kingdom’s London-bound squad with tracksuits, T-shirts, polo shirts, caps and team bags along with off-field kit such as formal suits for the parades at opening and closing ceremonies.

“We are also extending a similar line of support for the Cambodian squad heading to China for the Asian Beach Games in June,” added Kumar.

In his response, Tourism Minister and NOCC President Thong Khon said NagaWorld’s backing of the Cambodian team was a shining example of the much needed boost from the private sector.

“NagaWorld’s unwavering support for Cambodian sports has been a notable feature that has inspired all of us to perform well,” said the minister.

NOCC Secretary General Vath Chamroeun, meanwhile, noted the close relationship the organisation has enjoyed with the casino resort.

“NagaWorld has been with us every step of the way for the past two years. If at all, the alliance has grown stronger, adding a new dimension to Cambodian sports,” he said.

“Under the IOC Rules of Universality, two athletes and two swimmers from Cambodia are eligible for direct entries. We have sought a direct entry for one competitor each in taekwondo, wrestling, judo and boxing. We are awaiting word from the organisers on this.”