The National Olympic Committee of Cambodia is organising a one-day seminar on sports marketing which will be held at the convention hall of NagaWorld next Tuesday.

Well renowned sports marketing strategist Johnny Yong of Malaysia will deliver the key note address during the main session to be attended by several field experts, and representatives from all Olympic and non-Olympic federations, as well as military and police sports bodies.

Representation from the Para Olympic organisation is also expected.

“The idea behind the seminar is to help our federations deal with the finer aspects of sports marketing in a way that will lead to a structured approach,” NOCC Secretary General Vath Chamroeun told The Post yesterday.

“We would like our member federations to understand this growing trend better and to come up with  broader guidelines and a working module.

“Partnerships with private business and the corporate sector are the key to successful sports marketing and during the special interactive session with the experts our federations can get an insight into better sports management techniques.”

Vath Chamroeun noted that sports marketing has grown far beyond the old fashioned style of securing a sponsor and promoting an event.

“It has become a branch of expertise in itself, and we would like our members to keep abreast of these new ideas and trends,” he said.