Asia’s largest mixed martial arts organisation ONE Fighting Championship announced on Monday that it has teamed up with Facebook to offer live social media integration with its global TV broadcast.

ONE FC’s unprecedented 10-year television deal with Fox Sports helps deliver a coverage that spans over 70 countries across the world. ONE FC has held fight nights in Singapore, Kuala Lumpur, Manila, Jakarta, Dubai, Taipei and Phnom Penh, and is set to break into mainland China later this year.

With the countdown to its next blockbuster event in Singapore, ONE FC: Battle of Lions on Friday, well underway, fans can expect to see a new hosted segment featuring social media data from Facebook incorporated into the TV broadcast and the in-arena experience.

ONE FC CEO Victor Cui said in a press release: “The collaboration with Facebook is exciting on so many levels for ONE FC. Facebook is clearly the leading social media platform in the world today and our collaboration with them shows our clear commitment to work with the best of the best brands globally.

“With more than 99 per cent of our fans around the world already following us and interacting with us through Facebook, the decision to integrate social media data on our live global broadcast is a natural step forward as we forge ahead as the largest sports media property in the history of Asia.”

ONE FC currently has 1.4 million followers on Facebook and counting.

Fans across Asia can catch all of Friday’s action live from 6pm on Fox Sports 3, while Cambodia-based viewers can tune into MyTV for a delayed transmission of the fights from 9pm.

On Friday, fans in the Singapore Indoor Stadium will be able to keep in touch with what global spectators are saying about the fights through a special live Facebook segment presented by news presenter, actress and runner up of last year’s Miss Universe Malaysia Natalia Tang Ling.

ONE FC’s official Facebook page will post live updates of the Singapore bouts as well as a live Q&A segment hosted by MMA superstar Rich Franklin. Users can join the conversation by using the hashtag #ONEFIGHTNIGHT.

ONE FC will also be arranging an exclusive ‘Instameet’ with popular Instagrammers in Singapore ahead of the fights. A select group will have a behind-the-scenes peek of a ONE FC show before the doors of the Singapore Indoor Stadium are open to public. Fans are invited to engage with ONE FC’s official Instagram account @ONEFCMMA.

The 10-bout card of ONE FC: Battle of Lions will be headlined by an inaugural middleweight world championship contest between Leandro Ataides of Brazil (8-0) and Kazakhstan’s Igor Svirid (9-1).

Warrior’s Way adds bouts

ONE FC has added four exciting matches to its “Warrior’s Way” fight card, which is set to take place on December 5 at the state-of-the-art Mall of Asia Arena in Manila.

Top Japanese bantamweight Koetsu Okazaki (10-3-1) will clash with Filipino Kevin Belingon (12-4), while former ONE FC featherweight champion Honorio Banario (8-4) of the Philippines returns to the cage to face Brazilian Herbert Burns (4-0).

Light heavyweight contenders Roger Gracie (6-2) of Brazil and Englishman James McSweeney (14-11) will also battle it out in Manila while light heavyweight standout Jake Butler (4-1) of the US seeks redemption against France’s Sylvain Potard (7-4) in a highly anticipated rematch.