National tennis team players Bun Kenny (left) and Orn Sambath model the NagaWorld-sponsored kit for the SEA Games.

As part of their Go For Gold initiative, Nagaworld will be outfitting the entire Cambodian contingent heading to the SEA Games in Indonesia with clothing items in the colours of the national flag. The specially made kit containing a high quality tracksuit, a pair of round neck T-shirts, three polo shirts, a team bag and a baseball cap will be given to every member of the 230-strong Cambodian squad of participants, delegates and officials.

“Some of the items had to be shipped from abroad. We have already received the consignments and we will be handing them over to all the participants,” Marketing Manager of Nagaworld Yee Wee Han told the Post yesterday.

In a separate development, apparel sponsorship for on field attires involving boxing, football, volleyball and petanque has also been finalised.

“Besides SEA Games, we are also partners with the Tennis Federation and the Rugby Federation. We are title sponsors of the NagaWorld Rugby 7s. We also sponsor NagaCorp football team, winners of the 2009 Meftone C-League and runners-up this year,” added Yee Wee Han.

Meanwhile a SEA Games Gala Dinner was hosted by NagaWorld yesterday as a send-off for the Indonesia-bound delegation.

During the well attended dinner, a Cambodian national flag was handed over to the General Secretary of the National Olympic Committee of Cambodia, Vath Chamroeun, who is leading the Cambodian squad as the Chef de Mission.

“Nagaworld in partnership with NOCC is proud to sponsor the Cambodian contingent. We believe in supporting the sporting community. I hope that our Go For Gold initiative will inspire Cambodian athletes to perform well,” NagaWorld Executive Director Pern Chen said in his address.

To encourage teams and individuals, NagaWorld is offering cash incentives to all gold medallists. An individual gold will be rewarded with US$3,000 and a team gold with $5,000. NagaWorld will also reward the NOCC with $500 for every gold medal won.