Logo of Phnom Penh Post newspaper Phnom Penh Post - 10-day US Foods Week kicks off in Phnom Penh as demand among Cambodians continue to rise

10-day US Foods Week kicks off in Phnom Penh as demand among Cambodians continue to rise

Content image - Phnom Penh Post
Chefs, food importers and officials pose for a group photo during the opening ceremony of the event on Friday. Post staff

10-day US Foods Week kicks off in Phnom Penh as demand among Cambodians continue to rise

The US Foods Week is back in town as the appetite for American food products continue to grow among the increasing affluent Cambodian consumers.

The 10-day event will showcase US products such as beef, potatoes, California raisins, dry peas, lentils, chickpeas and wines.

Local consumers and tourists to Cambodia have been keen on US foods. US food imports into Cambodia have doubled in value, from $10.3 million in 2013 to $19.6 million in 2017.

“Cambodia is becoming a burgeoning market for US food products. In the last five years, food and agriculture products (imports) more than doubled, which shows that the market has improved.

The US Foods Week will showcase a variety of activities in the coming days, demonstrating a strong partnership between the US and Cambodian food sector,” Gerald H. Smith, Senior Agriculture Attache, at the US Consulate General, Ho Chi Minh City said at his opening remarks at the event on Friday.

He said popular products were US beef and frozen potatoes, but pulses and California raisins have experienced increasing sales as well.

From December 1 – 12, Cambodian importers, chefs and restaurants will work closely on a series of activities to promote US food products.

Speaking at the event, Ministry of Commerce’s Under Secretary of State Pich Rithi said the Cambodian economy has witnessed healthy growth, averaging seven per cent annually and it is opportune time for US companies to invest in the Kingdom.

“Cambodia is enjoying good growth and tourist arrivals. The US Dry Bean Council and other producers should consider investing in Cambodia. We are a member of Asean and WTO (World Trade Organization) and there are about 650 million consumers in Asean, the consumer market is big,” said Rithi.

Content image - Phnom Penh Post
A local company displays US food products at the event. Post staff

The event began last week with two technical training workshops for chefs held at the Academy of Culinary Arts Cambodia. These workshops were conducted by US Meat Export Federation and the Culinary Institute of America as an industry service to the US Dry Bean Council.

Twenty to 25 chefs participated in each workshop.

At the opening ceremony, US foods and wines were showcased by key Cambodian importers of US foods and various US industry partners.

Besides, 16 leading restaurants in Phnom Penh will be conducting menu promotions for the US foods and wines from December 1-9.

On Saturday and Sunday (December 1 and 2 ) a US team of judges visited each restaurant to taste the dishes that had been prepared and rated the restaurants on their menus as well as the atmosphere that had been created for the US Foods Week.

A Young Chefs Competition will take place on December 4 at the Academy of Culinary Arts Cambodia.

Young chefs from restaurants and hotels throughout Phnom Penh have been invited to participate and showcase their skills in developing and preparing dishes featuring US food products.

Hem Simany, assistant manager of Lee’s Foodservices Ltd, a leading Cambodian food importer and exporter, said the demand for US food products continues to grow annually.

“The living standard of Cambodian people continues to improve and affluent customers like US food products. There is better demand mainly due to the quality of the products and taste,” said Simany, whose company has been importing food products from the US for more than a decade.

The US Agriculture Affairs Office in Vietnam, the US Embassy in Cambodia and various US and Cambodian industry players are involved in the event which will end on December 12.

MOST VIEWED

  • Purging Sihanoukville’s past with a new masterplan

    Amid illicit activities, haphazard development and abandoned projects, the coastal city of Sihanouk province needs a reset to move forward. A new masterplan might be the answer to shake off its seemingly mucky image to become the Shenzhen of the south Gun toting, shootouts, police

  • Chinese may be first in tourism revival: PM

    Cambodia's tourism industry is gearing up to roll out the red carpet for Chinese travellers after Prime Minister Hun Sen on September 17 indicated that the Kingdom could soon throw open its doors to international holidaymakers vaccinated against Covid-19 – starting with guests from China. Cambodia Chinese

  • Four-pillar approach in reopening of tourism: PM

    Cambodia is drawing up a four-strategy approach to promptly restore domestic and international tourism activity and put the industry on a transition pathway to a sustainable and inclusive model that is resistant to future crises, according to Prime Minister Hun Sen. The prime minister made

  • Airline says ready for green light to reopen international tourism

    Sky Angkor Airline Co Ltd on September 21 said it is ready to transport South Korean and Chinese tourists to the Kingdom once the Cambodian government makes good on plans to reopen its borders to vaccinated travellers. The Siem Reap-based airline made the remark during a

  • Tourism concerns laid bare

    To ensure the success of plans to reopen the tourism market for international visitors, Cambodia must pay utmost attention to two primary determinants – the ongoing paradigm shift in domestic tourism services towards the ‘new normal’, and the factors influencing choices of destinations among foreign holidaymakers.

  • Cambodian bride ‘badly treated, held captive’ by Chinese man seeks help

    A Cambodian woman who travelled to China to marry a Chinese man there was “badly treated” by her husband’s family and then had to be rescued and will be returned to Cambodia to ensure her safety. The rescue operation came about after the 25-year-old