Cambodian products showcased at the Koh Pich Exhibition Center during a previous expo. Post Staff
Cambodia will host the annual Cambodia Trade Expo (CTE) this weekend, highlighting a range of high-potential products and offering opportunities for business owners and enterprises to connect with international buyers.
The four-day event, running from December 13-16, will be held at the PH Grand Hall in Phnom Penh’s Chbar Ampov district. Under this year’s theme, “Trade Renaissance”, it will feature 246 booths where local and international businesses will showcase their products. The Ministry of Commerce anticipates approximately 50,000 visitors, including representatives from global buyers.
At a press conference on December 9, ministry spokesperson Pen Sovicheat described the expo as a platform to enhance the country’s trade activities and improve the investment climate.
He noted that it provides an excellent opportunity for networking between local exhibitors and domestic and international visitors.
The event will highlight a variety of the country’s high-quality export products, focusing on 10 key goods.
“We have products like paddy, rice, cashew nuts, pepper, mangoes, yellow Ambong bananas, cassava, Pailin longans, honey, salt and coconuts. Some of these are geographical indication (GI) products, while others are high-potential goods that are increasingly attractive in the current market,” said Sovicheat.
He added that the ministry aims to promote both GI-labelled and “Made in Cambodia” products to enhance their appeal both domestically and globally.
Organised annually by the ministry, the event was previously known as the “Cambodian Product and Import-Export Goods Exhibition” and has been held 16 times since 2006. The renaming of the expo to the CTE reflects a modern and simplified approach, focusing on excellence, quality and innovation in the country’s growing market.
Te Taing Por, president of the Federation of Associations for Small and Medium Enterprises of Cambodia (FASMEC), told The Post on December 10 that the fair will bring significant benefits to local producers. He said that it offers domestic companies and businesses a platform to showcase their products and services, raises awareness of Cambodian goods and boosts confidence among business owners.
He added that FASMEC members will exhibit a range of products, including cashew nuts, dried fish and beef, and preserved fruits.
“FASMEC fully supports initiatives that focus on promoting Cambodian products. These programmes should continue annually to contribute to economic growth and enhance access to international markets,” Taing Por said.
He also noted that the country’s exports have been steadily growing each year, driven by increased recognition of the quality of Cambodian products in international markets and the successful negotiation of several bilateral and multilateral trade agreements.
