Logo of Phnom Penh Post newspaper Phnom Penh Post - Ad spending sees hike in budget for tourism

Ad spending sees hike in budget for tourism

Ad spending sees hike in budget for tourism

The Cambodian government has budgeted $3.5 million for tourism-related advertising and promotions in 2014, Minister of Tourism Thong Khon said yesterday.

“This year the budget has reached $3.5 million dollars, half of the total budget for the ministry as we will host PATA Travel Mart 2014,” he said, referring to September’s three-day tourism trade fair organised by the Pacific Asian Tourism Association.

Khon said $800,000 will be spent on broadcasting advertisements on US-based global television network CNN. The remaining funds will be spent on public events and tourism related exhibitions inside and outside of the country.

“It used to cost us only $700,000, but this year CNN request a $100,000 raise. We still have the spot broadcasted as it is a very important tool to attract tourists,” he said.

Cambodia began broadcasting tourism advertisements on CNN in 2011. The Tourism Ministry’s annual spending has increased 10 per cent every year since the advertising began, Khon said.

Ho Vandy, co-chair of the Government-Private Sector Working Group on Tourism, welcomed the increased spending.

“I think the budget is very small. We need more money to advertise, to boost the tourism sector. At the same time, however, the money has to be used in a transparent way too,” he said.

Vandy added that private -ector tourism firms alone spend upwards of $2 million every year on promoting Cambodia.

Thourn Sinan, chairman of the PATA Cambodia chapter, said Cambodia was still behind neighbouring countries in tourism advertising campaigns.

“The budget is very small compared to other countries in the region such as Thailand and Malaysia where their adverts target specific countries not just globally,” he said.

“We should target countries such as China and India directly,” he added Sinan said Cambodia should start using social media, which is a much cheaper and effective means of advertising.

Last year, Cambodia attracted 4.2 million foreign tourists, generating more than $2.5 billion for the tourism sector.

MOST VIEWED

  • Government denies claims former Thai PM Yingluck issued Cambodian passport

    Government officials on Thursday denied claims that a Cambodian passport was issued to former Thai Prime Minister Yingluck Shinawatra, who reportedly used it to register a company in Hong Kong. The Hong Kong-based English language South China Morning Post (SCMP) on Wednesday reported Hong Kong

  • Diplomatic passports issued to foreigners to be annulled

    The Ministry of Foreign Affairs and International Cooperation will move to annul diplomatic passports issued to those not born in Cambodia. Analysts say the move may be in relation to reports that former Thai prime minister Yingluck Shinawatra used a Cambodian passport to register as

  • Hun Sen warns Irish MP of EBA ‘mistake’

    Prime Minister Hun Sen on Saturday told former Irish premier Enda Kenny, still a member of the EU nation’s parliament, that the 28-nation bloc should not make a “third mistake” regarding Cambodia by using the preferential Everything But Arms (EBA) agreement to “take 16 million

  • The hairy little heroes saving many lives in rural Cambodia

    IN RURAL Siem Reap province, rats dare to tread where no person will, as these hairy little heroes place their lives on the line each day for the good of the local community. The rodents are the most important members of a special team, leading