Logo of Phnom Penh Post newspaper Phnom Penh Post - Apple aiming for more involvement with Chinese developers to boost app services

Apple aiming for more involvement with Chinese developers to boost app services

Content image - Phnom Penh Post
Isabel Ge Mahe, managing director of Apple in China. APPLE/CHINA DAILY

Apple aiming for more involvement with Chinese developers to boost app services

Apple Inc has stepped up efforts to attract more Chinese developers as the iPhone maker is looking to boost app services in its key market amid better market expectations for the fourth quarter.

“Chinese developers have grown with an amazing speed. They have strong innovation capacity and their apps are also good in quality,” Isabel Ge Mahe, managing director of Apple in China, told China Daily.

Over 2.5 million Chinese developers are now active on Apple’s App Store. Their combined global sales exceeded 200 billion yuan ($28.3 billion) so far, among which, 30 per cent were obtained last year, she said.

Her comment came after the closing ceremony of an annual mobile application innovation contest, in which more than 1,600 groups from 420 universities and institutes took part to create apps. Those who made into the final have attended and received training from Apple’s accelerator programme.

“Through such competitions, a growing number of young students are getting more attuned to technology. The applications they created have become more mature than expected,” said Zhang Kejun, a professor at the College of Computer Science and Technology of Zhejiang University.

Some of the programmes have been commercialised already. A prizewinner in 2017, for instance, succeeded in raising a new round of fundraising recently, Zhang added.

The move comes as the iPhone maker has encountered a slowdown of sales in China amid stiff competition from domestic companies including Huawei Technologies Co and Xiaomi Corp.

Though some investors and analysts are optimistic about its fourth quarter performance in China due to the launch of iPhone 11, its sales in the nation fell four per cent to $9.16 billion in the third fiscal quarter, after declining 22 per cent compared with the previous month.

Faced with the downturn, Apple’s service business has become “a dark horse”. Its service business includes revenue from App Store, media and other software.

A Morgan Stanley note pointed out that Apple Store’s revenue growth for the fourth quarter will “beat expectations”, as Apple Store revenue has posted its strongest growth ever since last February. The store, according to an estimate by Sensor Tower, is estimated to gain revenue of $14.2 billion in the third quarter.

For Apple CEO Tim Cook, developers have always been a focus. Cook had visited Chinese developers quite often during his trip to the country, reflecting the company’s determination to support developers and business in China.

The tech tycoon was also appointed chairman of the advisory board of the school of economics at Tsinghua University earlier this month.

To lure more app developers in one of the world’s largest smartphone markets, Apple opened an accelerator in Shanghai this year to help Chinese developers, which was the firm’s second of its kind besides the other in India.

Through the facility, Apple will present lectures, seminars, experiments, speeches and training. It will also organise regular networking events to help the developer community in the country and its neighbourhood to improve the design, quality and performance of their products.

“Apple hopes to not only offer technological support but help more Chinese developers to go abroad and their apps be recognised globally,” Ge Mahe said.

CHINA DAILY/ASIA NEWS NETWORK

MOST VIEWED

  • Omicron patients can stay home: PM

    The Ministry of Health has issued a directive on the treatment of people who have tested positive for the highly transmissible Omicron coronavirus variant, following a suggestion from Prime Minister Hun Sen on the night of January 21. The directive permits home quarantine for those who

  • The effects of the USD interest rate hike on Cambodian economy

    Experts weigh in on the effect of a potential interest rate expansion by the US Federal Reserve on a highly dollarised Cambodia Anticipation of the US Federal Reserve’s interest rate hike in March is putting developing economies on edge, a recent blog post by

  • Cambodia’s first ever anime festival kicks off Jan 22 at capital’s F3 centre

    Phnom Penh's first ever Anime Festival will bring together fans, artists, shops and other local businesses with ties to the Japanese animation style for cosplay competitions, online games, pop-up shops and more on January 22, with Friends Futures Factory (F3) hosting. F3 is a project that

  • Hun Sen gets 4th Covid shot, urges compatriots to follow

    Prime Minister Hun Sen and his wife Bun Rany on January 14 received their fourth dose of Covid-19 vaccine and called on compatriots to follow suit as the Omicron coronavirus variant continues to spread in the community. This marks the launch of Cambodia's fourth-dose vaccination campaign,

  • Fourth dose Covid booster drive jabs 43K in two days

    In the first two days of the fourth-dose Covid-19 vaccination campaign, more than 43,000 people volunteered to get the jabs, while over 4.6 million people have received a third shot. Health ministry spokeswoman Or Vandine said that fourth-dose vaccinations, which began on January 14 exclusively with the Pfizer

  • Singapore backs Cambodia's efforts on Myanmar

    Singaporean Prime Minister Lee Hsien Loong supports Cambodia in its efforts to seek a solution to the ongoing Myanmar crisis as the chair of ASEAN. Lee expressed his support during a meeting with Prime Minister Hun Sen via videoconference on January 14, with the talks focused