Logo of Phnom Penh Post newspaper Phnom Penh Post - Apple’s iPhone X to launch November 24 in Kingdom

Apple’s iPhone X to launch November 24 in Kingdom

The new iPhone X displayed at an Apple Store last week in California.
The new iPhone X displayed at an Apple Store last week in California. Justin Sullivan/AFP

Apple’s iPhone X to launch November 24 in Kingdom

US tech giant Apple announced yesterday that the new iPhone X will officially hit Cambodian shelves on November 24, giving grey market importers in the Kingdom nearly a month of a head start to sell the latest model that was released in 50 major countries last week.

According to Apple’s announcement, Cambodia is among 13 other countries including Thailand, Malaysia and South Korea where the iPhone X will be officially made available for consumers later this month.

While Apple did not provide details on the price of the phone in Cambodia, the starting price globally for consumers purchasing directly from Apple weighs in at a hefty $999. The company noted that prices may vary through authorised resellers and carriers.

Local telecom giant Smart Axiata and iOne, Cambodia’s leading retailer for Apple products, are the only two authorised sellers of the iPhone in Cambodia.

When Apple first launched sales for iPhone X on November 3, it was released in 50 countries that included the US, China, the UK, Singapore, Australia, India and Japan. Demand was feverish as thousands of consumers lined up to get their hands on the latest model.

While Apple has yet to release sales figures, analysts have warned that stock on hand globally would be scarce with only 2 million to 3 million units initially made available throughout November, a paltry amount compared to the iPhone 6 that debuted with more than 10 million units.

Nevertheless, local grey market importers said they have already been selling the phone since November 3, albeit at a huge markup.

Chhim Sang Heng, owner of Hak Se phone shop in Phnom Penh, claimed that he has been selling the new model since Friday. While his shop is not an authorised dealer, he said that he has a business arrangement with a partner in Singapore who purchases units and ships them the same day.

He added that he initially was selling the iPhone X for $2,000 a unit during the first few days, but has been gradually lowering the price to $1,320 for the 64GB model and $1,550 for the 256GB model as of yesterday.

While he declined to provide an exact number of units his phone shop has sold, he claimed that “hundreds” have already flooded the Cambodian market with many stores already being sold out. He added that for high-end and elite customers, price was not an issue.

“For many iPhone lovers, they are not worried about the price of the phone because they just want to be the first to have the latest model,” he said. “Every time Apple releases a new iPhone, orders from customers and visitors to my store surge.”

He declined to predict how the official launch of the iPhone X would hamper sales as he would wait to see how registered distributors set their prices.

Thomas Hundt, CEO of Smart Axiata, a licensed retailer, said that the company was prepared to start offering the new model on November 24 and would very soon announce a date for official preorders.

“Through our network of Smart Shops and partnership with Apple, we are thrilled that Cambodians will soon be able to enjoy this highly awaited mobile device, in combination with the most comprehensive plans we will offer to enjoy our ever expanding network,” he said, adding that the iPhone 8, a less expensive cousin, would be available to consumers this Friday.

MOST VIEWED

  • Kingdom's Covid cluster cases jump to 194

    The Ministry of Health on February 25 confirmed 65 new cases of Covid-19, with 58 linked to the February 20 community transmission. The latest cluster cases include nine Vietnamese nationals, five Cambodians, one each from Korea, Singapore and Japan, with the rest being Chinese. This brings the total number

  • Locations shut, dozens more Covid-19 positive

    The Ministry of Health has closed 23 locations in connection with the February 20 community transmission of Covid-19 and summoned for testing anyone who had direct contact with affected people and places. The number of discovered related infections has risen to 76, including 39 women. In a press release,

  • Cambodia's Covid cluster cases rise to 137

    The Ministry of Health on February 24 recorded 40 more cases of Covid-19, with 38 linked to the February 20 community transmission. Of the 40, two are imported cases involving Chinese passengers. The 38 include two Vietnamese nationals and one Cambodian, with the rest being Chinese. This brings the total cases

  • Covid cluster raises alarm, health bodies urge vigilance

    The Ministry of Health and the World Health Organisation (WHO) in Cambodia have expressed great concern over the February 20 cluster transmission of Covid-19 in the community. Both entities appealed for vigilance and cooperation in curbing further spread of the virus. Ministry spokeswoman Or Vandine said

  • PM confirms third Covid-19 community transmission

    Prime Minister Hun Sen on February 20 announced the Kingdom's third outbreak of Covid-19 community transmission after 32 people tested positive in just over 10 hours. Addressing the public from his residence after an emergency meeting, Hun Sen said: "I dub it February 20 Community Event, in which 32 cases

  • Cambodia's cluster cases jump to 259

    The Ministry of Health on February 27 recorded 26 more cases of Covid-19 linked to the February 20 community transmission, bringing the total to 259 in one week. The 26 include three Vietnamese nationals and one Cambodian, with the rest being Chinese. The ministry noted that five of the Chinese