ASEAN countries are preparing for the ASEAN Online Sale Day 2021, which is slated for August 8-10.

Comprising two tiers for domestic and cross-border transactions, this year’s programme will be co-chaired by Brunei, which is chair of ASEAN in 2021, Singapore and Vietnam.

According to the Vietnam E-commerce and Digital Economy Agency (IDEA) under the Ministry of Industry and Trade, consumers can shop online via the website onlineasean.com starting on August 8.

In addition, firms can register to take part in the programme at forms.gle/y97Jn2ajjgw3wUfF7.

As chair of ASEAN last year, Vietnam initiated the organisation of the event annually on August 8.

The ASEAN Online Sale Day is the first online shopping event that will be conducted collectively on a region-wide scale. Its first edition drew more than 200 businesses from ASEAN nations.

E-commerce has been supercharged by the Covid-19 pandemic as consumers increasingly look to the Internet to purchase goods. The governments of the ASEAN nations are making efforts to create favourable conditions for businesses to go online during the Covid-19 pandemic.

The ASEAN Online Sale Day is expected to foster e-commerce and cross-border trade in the region, contributing to the implementation of the ASEAN Agreement on Electronic Commerce.

VIET NAM NEWS/ASIA NEWS NETWORK