Logo of Phnom Penh Post newspaper Phnom Penh Post - AsiaInfo-Linkage inks contract with Mfone

AsiaInfo-Linkage inks contract with Mfone

AsiaInfo-Linkage inks contract with Mfone

NASDAQ-listed AsiaInfo-Linkage has signed its first contract outside China with Cambodia’s mobile-phone service provider Mfone, according to an official.

The firm is a provider of telecoms software and IT security, and will develop a “business intelligence” system to give Mfone an edge in the Kingdom’s crowded mobile-phone sector.

AsiaInfo officials declined to comment on the cost and role of the system yesterday, and one official said the firm’s management had “decided to keep a low profile” on the deal.

However, in a press release announcing the agreement, the firm said the business intelligence system was designed primarily to enhance Mfone’s business analysis capabilities in the Cambodian marketplace.

“The system is being built in response to increased competition in the Cambodian telecommunications market,” it said.

According to AsiaInfo-Linkage’s website, the system allows telecoms operators to “win new customers and expanding market share at a cost lower than that of their competitors”.

It uses data warehousing to assist service providers with decision-making while lowering costs by “focusing on the most exploitable customer group while attracting new customers”, it said.

AsiaInfo-Linkage boasts several of the largest Chinese mobile providers – including China Mobile and China Telecom – as clients.

Meanwhile, Mfone has grown to become the third-largest mobile service provider in the Kingdom as measured by active subscriber numbers, according to the most recent information from Cambodia’s Ministry of Posts and Telecommunications.

CEO Adisai Soonthornratanarak previously told the Post that Mfone – 51 percent owned by Thaicom and 49 percent by Asia Mobile Holdings – looked to increasingly target specific demographics.

Mfone has launched SIMs targeted towards Korean and Muslim people living in Cambodia during the last two months, joining a number of tariffs such as those aimed at Chinese-Cambodians and businessmen. Mfone’s CEO could not be reached for comment yesterday.

MOST VIEWED

  • Proof giants walked among us humans?

    For years a debate has waged about whether certain bas relief carvings at the 12th-century To Prohm Temple, one of the most popular attractions at the Angkor Wat Temple Complex in Siem Reap province, depicted dinosaurs or some rather less exotic and more contemporary animal,

  • Japan bank buys major stake in ANZ Royal Bank

    Japan's largest bank acquired more than half of ANZ’s shares in Cambodia on Thursday, according to a statement from Kith Meng’s Royal Group. Japan's JTrust Bank, announced that they had acquired a 55% of stake in ANZ Royal Bank. According to a Royal Group

  • Long way to go before Cambodia gets a ‘smart city’

    Phnom Penh, Siem Reap and Battambang will struggle to attain smart city status without adopting far reaching master plans, according to officials tasked with implementing the program. The brainchild of the Association of Southeast Asian Nations (Asean), the smart city program seeks to link up

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty