Logo of Phnom Penh Post newspaper Phnom Penh Post - Audi opens dealership in capital

Audi opens dealership in capital

Audi opens dealership in capital

Automotive Asia (Cambodia), the only authorised dealer of Audi vehicles in Cambodia, opened its first showroom in Phnom Penh yesterday.

The 2,000-square-metre showroom on Monivong Boulevard currently holds just two of the German carmaker’s models, the Q7 and the A8L, with prices ranging between $135,000 and $206,000.

“The number of people who are wealthy is not such a large market, but [it is] still big enough for at least one showroom like this one to be doing a profitable business,” Laurent Genet, chairman of Automotive Asia Cambodia, said.

“This has been our experience in other emerging countries.”

Audi is the latest luxury car brand to enter the local market, with Mercedes-Benz, BMW, Jaguar, Rolls-Royce, Range Rover and Porsche all now with their own showrooms.

Pily Wong, chief executive of Hung Hiep Group – the Cambodian distributor of Mercedes Benz and Volkswagen – said the increasing number of dealerships helps deter people from buying “grey market” imports.

“Grey importers don’t have professional maintenance services and in many cases import cars without knowing the car’s history,” Wong said. “I am more afraid of competition from these unfair car dealers.

More car brands coming to Cambodia – I think it is very healthy.”

MOST VIEWED

  • Former opposition leader tells soldiers, Cambodians to unite to fight CPP

    Former Cambodia National Rescue Party (CNRP) President Sam Rainsy has called for a popular uprising after the July 29 national elections to force a change of government. He called on the armed forces and people to stand united to fight the ruling Cambodian People’s Party-led

  • Prince injured, wife dies after accident

    THE wife of former First Prime Minister Prince Norodom Ranariddh, Ouk Phalla, 39, died while the prince was “severely” injured following a road accident in Preah Sihanouk province’s Prey Nub district on Sunday morning, officials said. Rananriddh, who is also the president of the Funcinpec

  • Bun Heang mocks US, threatens its citizens in scathing open letter

    After being hit with sanctions from the US Department of Treasury, Cambodian General Hing Bun Heang said he would retaliate against any US national who does not respect his country’s sovereignty, has ambitions to invade Cambodia or incites “traitors” in the Kingdom to do

  • Police warn boycott FB group involved in the “Clean Fingers Campaign”

    Police said on Tuesday that they will pick up members of a Facebook group involved in the “Clean Fingers Campaign” that promotes a boycott of next month’s national elections. However, police merely planned to “educate” the group for now, but warned that if the