Logo of Phnom Penh Post newspaper Phnom Penh Post - Beeline officials mum on sale buzz

Beeline officials mum on sale buzz

Beeline officials mum on sale buzz

Questions remained yesterday about the fate of mobile operator Beeline Cambodia following the sale of parent company Vimpelcom’s Vietnamese assets earlier in the week.

Despite a report on Tuesday in the Russian newspaper Kommersant that sources close to Vimpelcom’s shareholders had said the sale of Cambodian operations was under consideration, company officials declined to comment on the possibility of such a transaction.

Beeline Cambodia general manager Gael Campan referred questions to senior management at Vimpelcom headquarters in Amsterdam.

Vimpelcom group director of communications Bobby Leach was not immediately available for comment yesterday.

He told the Post on Tuesday it was “too early to tell” what would happen with Beeline in the Kingdom.

But Marc Einstein, an independent telecoms analyst based in Tokyo, said  he assumed a sale was “imminent”.

“They have finally realised that they messed up. They went into a market that was way too competitive  . . .  and it didn’t work,” he said.

Einstein predicted a domestic player would buy Beeline, though he questioned the value of the company’s subscriber base.

The Cambodian market is known for its high customer churn rate, he said.

“Do we have to buy these customers or do we hold a strong promotion and get them ourselves?” Einstein said, referring to questions companies would ask before considering an aquisition.

Beeline had about 630,000 subscribers as of November, according to figures obtained by the Post.

To contact the reporter on this story: Tom Brennan at [email protected]

MOST VIEWED

  • Proof giants walked among us humans?

    For years a debate has waged about whether certain bas relief carvings at the 12th-century To Prohm Temple, one of the most popular attractions at the Angkor Wat Temple Complex in Siem Reap province, depicted dinosaurs or some rather less exotic and more contemporary animal,

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty

  • Long way to go before Cambodia gets a ‘smart city’

    Phnom Penh, Siem Reap and Battambang will struggle to attain smart city status without adopting far reaching master plans, according to officials tasked with implementing the program. The brainchild of the Association of Southeast Asian Nations (Asean), the smart city program seeks to link up

  • Japan bank buys major stake in ANZ Royal Bank

    Japan's largest bank acquired more than half of ANZ’s shares in Cambodia on Thursday, according to a statement from Kith Meng’s Royal Group. Japan's JTrust Bank, announced that they had acquired a 55% of stake in ANZ Royal Bank. According to a Royal Group