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In Brief: New whiskey launched

In Brief: New whiskey launched

CAMBODIAN palm wine producer Confirel this month launched a palm juice whiskey, the company said, adding it hoped to export the product abroad. After three years of product development, Jaya whiskey - named after Angkorian King Javaraman - is available for US$6 per 500ml bottle, Confirel Manager Chea Ravuth said. "We plan to distribute nationwide ... in order to gain a segment of market share among people who would usually buy imported whiskey," he said, adding that 1,000 bottles would be distributed for sale in the beginning.

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