Logo of Phnom Penh Post newspaper Phnom Penh Post - Brown set to perk up Siem Reap market

Brown set to perk up Siem Reap market

Customers relax at one of the many Brown Cafes in Central Phnom Penh last year.
Customers relax at one of the many Brown Cafes in Central Phnom Penh last year. Eli Meixler

Brown set to perk up Siem Reap market

Brown Coffee and Bakery will make its first foray outside the capital and open a new outlet later this year in tourist-heavy Siem Reap.

The home-grown coffee chain will unveil its first Siem Reap cafe in early June, with Chang Bunleang, co-founder of Brown, saying that the location was being kept a secret in order to “surprise” patrons there.

“We thought this was the right time to go because people in Siem Reap know more about Brown now than they did a few years ago,” he said.

The coffee sector, Bunleang said, had become increasingly competitive in Cambodia since Brown’s launch in 2009, and finding the ideal location was getting “a bit more difficult”.

“But it is also a plus to have more coffee shops coming in because it will encourage more Cambodians to drink coffee and the number of coffee customers will increase,” he said.

According to Bunleang, while a lot of coffee shops target tourist footfalls, Brown’s Siem Reap branch would look to attract locals as well, given the high number of Cambodians visiting their Phnom Penh outlets.

Following its Siem Reap opening, the company plans to open a cafe in Battambang next year, Bunleang said, adding that an outlet in Siem Reap will make opening the proposed cafe a lot easier.

Brown will also continue to expand in Phnom Penh, where it currently operates 10 outlets. The company plans to add three new outlets this year, he said.

Adam Rodwell, owner and founder of Little Red Fox Espresso in Siem Reap, said he was unperturbed by the prospect of Brown opening a branch in the temple town.

He said in the 18 months since his cafe opened many other coffee shops had entered the market.

“Competition can be a good thing when they’re doing what they’re doing and we’re doing what we’re doing, and there is enough space for everybody,” he said.

Rodwell said there was a conspicuous increase in coffee consumption by Cambodian patrons in Siem Reap, who were looking beyond the traditional iced coffee options to more Western-styles of coffee making.

MOST VIEWED

  • Draft law on state of emergency pending finalisation

    Prime Minister Hun Sen will lead a top-level meeting on Tuesdays to review the draft law on imposing a state of emergency. Meantime, he has decided to close all casinos in Cambodia effective April 1. In the press conference after the National Assembly met today, Hun

  • State of emergency on table amid pandemic

    Prime Minister Hun Sen, his deputy prime ministers and legal team will meet on Tuesday to review the draft law on declaring a state of emergency, as Covid-19 cases rose to 107 in the Kingdom on Monday. Speaking at a press conference after a parliament meeting

  • Stranded passengers petition UK for help

    Some 10,521 people have signed an online petition calling on British Prime Minister Boris Johnson and relevant officials to fly nearly 200 passengers out of Cambodia. The petition is targeted at 15,000 people. Most of the passengers are British nationals, who are stranded in Cambodia after airlines cancelled

  • Many in limbo as tension heightens

    As the Kingdom restricts travel and prepares for a state of emergency, some foreigners in Cambodia are scrambling for a way home. Foreign embassies in Phnom Penh are making efforts to get their citizens out, but cancelled flights have become common due to the coronavirus

  • Covid-19 Pandemic: Force majeure and legal consequences

    Is the Covid-19 pandemic considered an event of force majeure? The World Health Organisation declared the novel coronavirus (Covid-19) outbreak a pandemic on March 11. Following this declaration, the Ministry of Health and other ministries have taken various legal and administrative measures to prevent the rapid

  • State of emergency draft law set for NA

    A draft law aiming to place the Kingdom in a state of emergency amid the Covid-19 pandemic is set for a debate at the National Assembly (NA) after going through the Council of Ministers’ Standing Committee meeting led by Prime Minister Hun Sen on Tuesday.