Internet service protocol company Mega will join the Cambodia'’s gaggle of active providers today after launching an unconventional marketing campaign that sought to stir curiosity.

Four billboards without a clear company name appeared around Phnom Penh in early January.

“Something Mega is coming soon” the ad, which pictured a crowd of running figures, stated simply.

“We did that because we wanted people to wonder about us, and we didn’t want our competition to know who we were,” Mega sales administrator Mom Sotheara said yesterday.

The company would launch its service today and would target corporate customers, she said.

Another provider, Nine Networks, claims to have already launched Cambodia’s first fourth-generation broadband service, according to the company’s website.

Representatives at the company declined to comment on Nine Networks’ broadband capabilities, claiming they were trying to keep a low profile.

Licensing authorities at the Ministry of Posts and Telecommunications said this week they did not know how many active ISP licences Cambodia had.