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Cambodian goods to stock 7-Elevens across Thailand

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Some 30 varieties of Cambodian goods will find their way into Thai 7-Eleven stores by early next year. THE NATION/ASIA NEWS NETWORK

Cambodian goods to stock 7-Elevens across Thailand

Some 30 varieties of Cambodian goods will find their way into Thai 7-Eleven stores by early next year, with negotiations extended to bring the US-Japanese brand to the Kingdom.

Federation of Association for Small and Medium Enterprises of Cambodia (Fasmec) president Te Taingpor said at a press conference on Thursday that all the goods had met Thai standards, paving the way for the products to make their way onto shelves.

“I believe the domestic products will include goods such as fish sauce, soy sauce, cashew nuts and mango jam, which will be on sale in those shops soon,” he said at the Office of Council of Ministers.

Ly Ly Food Industry Co Ltd CEO Keo Mom said it was an interesting development as her firm was looking to make inroads into the Thai market.

“I’m extremely interested in this. It’s a very big market. My products are of high quality and meet international standards, so I hope that they will also be available in Thai 7-Eleven stores,” she said on hearing the news from a Post reporter.

Longmate Agriculture Co Ltd president Hun Lak, whose firm specialises in the export of yellow bananas to China, said the deal would help promote local agricultural products abroad.

However, he said the firm had no plans to make its produce available to Thai 7-Eleven customers.

“I am focused on the wholesale export of yellow bananas to China, so I have not considered selling our bananas in stores as it requires considerable time to prepare goods for retail,” Lak said.

CP All Plc, Thailand’s largest convenience-store operator and the owner of the Thai rights to the 7-Eleven brand, announced in July that relevant parties had agreed to extend negotiations for a master franchise agreement (MFA ) to an unspecified date.

The MFA aims to bring the brand to Cambodia and Laos for the first time. The original period for negotiations was due to expire by the second quarter of this year.

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