Logo of Phnom Penh Post newspaper Phnom Penh Post - Camlife teams up with Cellcard

Camlife teams up with Cellcard

Content image - Phnom Penh Post
Kea Leangsrunn is the head of operations at locally owned insurance company Camlife. Photo supplied

Camlife teams up with Cellcard

The Kingdom’s insurance industry has enjoyed rapid growth in recent years, a trend that has been enhanced by partnerships with mobile network operators.

Cambodia Life Insurance PLC, or Camlife, is a locally owned insurance company and the oldest life insurance company in Cambodia.

It has partnered with mobile operator Cellcard to help its products reach consumers.

Post reporter Cheng Sokhorn spoke with Kea Leangsrunn, Camlife’s head of operations, about the company’s future and certain concerns from the public.

How does Camlife, an insurance company, work in cooperation with Cellcard?

Our vision is to ensure that all Cambodian families live with a financial safety net.

To achieve our vision, we want to serve all economic classes. That’s why we have developed very simple and easy-to-access products. In other words, it is easy to register, easy to claim and the prices are affordable.

We have worked with Cellcard for a year. We provide affordable, basic life insurance to Cellcard’s subscribers from 18 to 50 years old. We use a call centre to sell this kind of product and the premium payment is made through phone balance.

What are your service and insurance products?

Currently, we sell simple protection as well as credit life protection. Credit life is a plan that covers loan borrower against death and total disability.

How do you introduce your product to subscribers?

Officers at our call centre will phone them and explain everything – such as product features and terms and conditions. After that, customers can say “yes” or “no”.

If they agree to use the service, the call centre officer will register them. Then they will get an SMS confirmation with a link to our terms and conditions and an e-certificate.

At a later stage, customers can print out the certificate and use it for other added-value services such as discounts at our merchant partners.

How can subscribers claim their life insurance?

We understand that the time for making a claim would be a tough one for any family, so we at Camlife try to make it as simple as possible.

When a claim happens, the family just calls our office and submits the required documents, such as a national ID card, family book, death certificate and phone number.

Within seven days, we will make the claim decision and pay out if it is valid. The claim payment can be made at our office or through Wing money transfer.

We have also been developing a very flexible platform which allows subscribers to check on the status of their insurance policy through their mobile phone. They can see if the policy is in effect or lapsed.

They can also deregister from the service by themselves and they can file a claim on their mobile phone. This saves cost and time for the company and policyholders.

Some subscribers complain that their phone credit is deducted without prior approval? Can you explain?

As I mentioned earlier, before registering for insurance, our call centre officers must explain to subscribers clearly about the products’ features and terms and conditions. So, all this should be clear before registering them for the services.

However, there may be misunderstandings or the telephone communication is not clear, leading to confusion. We use voice records to resolve such matters. But customers can always deregister from the life insurance if they are not happy with our services.

I think people have started to better understand the concepts and benefits of life insurance now. At the start of the cooperation with Cellcard, we received a certain number of requests to deregister.

Now, such deregistration has reduced and people call to ask for more benefits from our insurance policy.

This interview has been edited for length and clarity.

MOST VIEWED

  • Draft law on state of emergency pending finalisation

    Prime Minister Hun Sen will lead a top-level meeting on Tuesdays to review the draft law on imposing a state of emergency. Meantime, he has decided to close all casinos in Cambodia effective April 1. In the press conference after the National Assembly met today, Hun

  • Stranded passengers petition UK for help

    Some 10,521 foreigners in Cambodia, the bulk being from the UK, have signed an online petition calling on British Prime Minister Boris Johnson and relevant officials to fly them out of the Kingdom. The petition is targeted at 15,000 foreigners. Among them are nearly 200 Europeans, the majority

  • State of emergency on table amid pandemic

    Prime Minister Hun Sen, his deputy prime ministers and legal team will meet on Tuesday to review the draft law on declaring a state of emergency, as Covid-19 cases rose to 107 in the Kingdom on Monday. Speaking at a press conference after a parliament meeting

  • Covid-19 Pandemic: Force majeure and legal consequences

    Is the Covid-19 pandemic considered an event of force majeure? The World Health Organisation declared the novel coronavirus (Covid-19) outbreak a pandemic on March 11. Following this declaration, the Ministry of Health and other ministries have taken various legal and administrative measures to prevent the rapid

  • PM set to mend ties with US

    Prime Minister Hun Sen has responded to US Congressman Ted Yoho, saying he is ready to improve Cambodia-US relations, and not take up issues of disagreements which have become a barrier between the two countries’ bilateral cooperation. His response to Yoho came after the congressman

  • Mysterious century-old structure found at bottom of Angkor pond

    The Apsara National Authority (ANA) has discovered a mysterious 1,000-year-old structure of a wooden building at the bottom of a pond after the Angkor Wat temple’s conservation team completed restoring its northern cave. The deputy director at ANA’s Angkor International Research and Documentation