Minister of Commerce Pan Sorasak said the volume of Cambodian products in regional and global markets remains limited compared to that of other countries. He also encouraged producers and traders to increase their innovation and be compliant with the principle of “honesty to commerce” to ensure high quality and safe products.

Sorasak was visiting the Khmer Product Fair held in Siem Reap town on February 24. He spoke highly of the fair, saying it is an important part of developing commerce in the Kingdom and a voice to remind Cambodians to support local products.

“The organization of the 7th Khmer Product Fair helps strengthen our local production chains and producers gain knowledge and experience to upgrade and expand their products and services to reach new markets,” he said.

Although the volume of goods to export markets is still limited, Sarasak said Cambodian products are increasing in volume and are high quality and attractive and thus have earned the trust of consumers.

He encouraged all people to promote and support local products as the ministry is diversifying markets with free trade agreements with China, South Korea and the United Arab Emirates, and through Regional Comprehensive Economic Partnership Agreement (RCEP), among other mechansims, to make the market for Cambodia products, services and investments grow larger.

The four-day Khmer Product Fair in Siem Reap will last until February 27. More than 100 companies from the capital and 11 provinces have joined the fair to show off their products and services.

Keo Mom, director of LY LY Food Industry, said her company never missed the fair, no matter which province the fair is set up in.

“The product fair and this campaign greatly contribute to promoting Khmer products. Ly Ly snacks can be exported thanks to this event and the campaign,” she said.