Logo of Phnom Penh Post newspaper Phnom Penh Post - Electronics firm plugs into local market

Electronics firm plugs into local market

Electronics firm plugs into local market

Thailand's Smart ID Group plans to expand its consumer electronics sales in Cambodia via a partnership with a local distributor, a company representative said yesterday.

The company plans to pump up to $500,000 a year into the Cambodian market to build its brands, including its flagship Anitech line, Thomas Hongpakdee, CEO and managing director of Smart ID Group said.

“Though Cambodia is not a super big market, our plan is to make [the country] a promising destination,” he said. “After getting the right [distribution] partner, our plan for investment will be mainly [focused] on brand building.”

He said the company’s investment would be used to establish a flagship store and representative office in Phnom Penh, and cover personnel, events and marketing costs.

Smart ID Group produces a wide range of consumer electronics, including headphones, computer mouse and keyboards, and mobile phone accessories.

The company reported $4.7 million in sales last year, of which 95 per cent was generated in Thailand.

It is aiming to build new distribution channels in Asean countries and China to increase the share of international sales to 50 per cent by 2018.

MOST VIEWED

  • Diplomatic passports issued to foreigners to be annulled

    The Ministry of Foreign Affairs and International Cooperation will move to annul diplomatic passports issued to those not born in Cambodia. Analysts say the move may be in relation to reports that former Thai prime minister Yingluck Shinawatra used a Cambodian passport to register as

  • The hairy little heroes saving many lives in rural Cambodia

    IN RURAL Siem Reap province, rats dare to tread where no person will, as these hairy little heroes place their lives on the line each day for the good of the local community. The rodents are the most important members of a special team, leading

  • Hun Sen warns Irish MP of EBA ‘mistake’

    Prime Minister Hun Sen on Saturday told former Irish premier Enda Kenny, still a member of the EU nation’s parliament, that the 28-nation bloc should not make a “third mistake” regarding Cambodia by using the preferential Everything But Arms (EBA) agreement to “take 16 million

  • PM warns EU and opposition on 34th anniversary of his rule

    HUN Sen reached the milestone of 34 years as Cambodian prime minister on Monday and used the groundbreaking ceremony for a new ring road around Phnom Penh to tell the international community that putting sanctions on the Kingdom meant killing the opposition. “Please don’t forget