Logo of Phnom Penh Post newspaper Phnom Penh Post - Europcar to launch Cambodia franchise

Europcar to launch Cambodia franchise

Europcar to launch Cambodia franchise

A FRANCHISE of the international car rental company Europcar will be launched in Cambodia this April, it was revealed Wednesday.

RM Asia Group (RMA) will operate a branch of the vehicle rental business later this year after it agreed to run the Europcar franchise in late 2009.

Rami Sharaf, group country manager of RMA Cambodia, which already distributes Ford vehicles in the Kingdom, said: “This will be the first international standard and reliable car rental business in Cambodia. Tourists will find it easier to rent cars to explore the country.”

He said the franchise would be launched with about 50 cars, which could be hired either short- and long-term, with or without drivers. If the market fulfills its potential, RMA will invest further, Sharaf added.

The company decided to operate a car rental franchise because of an increasing demand for transport.

“Car rental may not interest local people because they own their cars. But it will interest tourists, nongovernmental organisations, embassies, and private companies,” the group country manager added.

Rami Sharaf said that RMA hopes to cooperate with large hotels to boost business.

Europcar, which is owned by the French investment company Eurazeo, is the European leader in passenger car and light utility vehicle rentals and operates on every continent.

Excluding data from its franchise operations, in 2008 Europcar signed more than 10 million rental contracts.

In September 2008, Europcar and US market leader Enterprise Rent-A-Car agreed on an alliance to form the world’s largest car rental network.

MOST VIEWED

  • Government hits back at threats to pull EBA, suspend UN seat

    The spokesman for the ruling Cambodian People’s Party (CPP) has said the government is in no way concerned after the European Parliament gave it three months to reverse what it called the “systematic repression of the political opposition”. Ignoring the ultimatum could mean facing

  • EU parliament’s 13-point vote to decide on possible sanctions

    The European Parliament is due to vote on Thursday on a 13-point resolution on Cambodia – which includes a call for the treason charges against bailed opposition leader Kem Sokha to be dropped – a threat that could see the EU enforce a range of sanctions against

  • Chinese influx pushing locals, Westerners out of Preah Sihanouk

    Some within the Kingdom’s tourism industry have speculated that the recent influx of Chinese visitors may hinder domestic tourism as the price of accommodations in the coastal city of Sihanoukville continues to rise. Preah Sihanouk province, which has become a hotbed for Chinese investment

  • Sar Kheng: Sokha requested security

    Interior Minister Sar Kheng on Sunday revealed the story behind the transfer of former opposition party leader Kem Sokha from Trapaing Phlong prison in Tbong Khmum province to his house in the capital. Speaking at the ruling Cambodian People’s Party (CPP) headquarters in Prey