Logo of Phnom Penh Post newspaper Phnom Penh Post - With expansion, Pizza Co seeks bigger slice of market

With expansion, Pizza Co seeks bigger slice of market

A waitress serves customers at the Pizza Company’s Riverside branch in 2014 .
A waitress serves customers at the Pizza Company’s Riverside branch in 2014 . Vireak Mai

With expansion, Pizza Co seeks bigger slice of market

The Pizza Company will launch another three stores by the end of this year, with a fourth slated for early 2017, as the Thai pizza restaurant chain looks to expand its presence in the provinces, a company executive said yesterday.

Tep Virak, general manager of Express Food Group (EFG), which holds the local franchise for The Pizza Company, said the planned expansion would bring the number of branches to 25 nationwide.

“By the end of this month we will have two new Phnom Penh locations, one in Poipet by the end of December, and our second location in Siem Reap is looking to be completed by early 2017,” he said, noting that there have been some construction delays.

The Pizza Company opened its first branch in Cambodia in 2005. Besides having a sizeable base of Phnom Penh outlets, the chain has opened branches in Sihanoukville and Battambang.

“The Pizza Company aims for, on average, opening three to four new branches every year,” he said. “And we have accomplished that from the support of our company and a growing budget for expansion.”

He noted that the Poipet location will target tourists who are crossing into Cambodia from Thailand by land, while the Siem Reap branch will thrive on the continual increase in tourist visits to nearby Angkor Wat and brand awareness campaigns.

“One of the reasons we have been able to continue to expand is that we provide good customer service and we are continually adding new dishes to the menu and renovating our existing facilities to be more family friendly,” Virak said.

Looking forward, the company has undertaken a feasibility study for a branch outlet in Kampong Cham that could materialise next year. The expansion could also see new branches in other provinces.

“However, finding the right locations is always really a problem,” Virak said. “We have to make sure that the market is ready when we decide to expand.”

EFG, the food and beverage arm of RMA Cambodia, is also the local franchise operator of US-based chains Krispy Kreme, Dairy Queen and Swensen’s, as well as UK-based Costa Coffee and South Korea’s BBQ Chicken.

“For all of our brands we are also looking to expand into malls like Parkson’s, but it is still not clear when that will actually be completed,” he said about the delayed $30 million Malaysian retail project that had been slated for completion by the end of the year.

MOST VIEWED

  • Kingdom's Covid cluster cases jump to 194

    The Ministry of Health on February 25 confirmed 65 new cases of Covid-19, with 58 linked to the February 20 community transmission. The latest cluster cases include nine Vietnamese nationals, five Cambodians, one each from Korea, Singapore and Japan, with the rest being Chinese. This brings the total number

  • Locations shut, dozens more Covid-19 positive

    The Ministry of Health has closed 23 locations in connection with the February 20 community transmission of Covid-19 and summoned for testing anyone who had direct contact with affected people and places. The number of discovered related infections has risen to 76, including 39 women. In a press release,

  • Cambodia's Covid cluster cases rise to 137

    The Ministry of Health on February 24 recorded 40 more cases of Covid-19, with 38 linked to the February 20 community transmission. Of the 40, two are imported cases involving Chinese passengers. The 38 include two Vietnamese nationals and one Cambodian, with the rest being Chinese. This brings the total cases

  • Covid cluster raises alarm, health bodies urge vigilance

    The Ministry of Health and the World Health Organisation (WHO) in Cambodia have expressed great concern over the February 20 cluster transmission of Covid-19 in the community. Both entities appealed for vigilance and cooperation in curbing further spread of the virus. Ministry spokeswoman Or Vandine said

  • PM confirms third Covid-19 community transmission

    Prime Minister Hun Sen on February 20 announced the Kingdom's third outbreak of Covid-19 community transmission after 32 people tested positive in just over 10 hours. Addressing the public from his residence after an emergency meeting, Hun Sen said: "I dub it February 20 Community Event, in which 32 cases

  • Cambodia's cluster cases jump to 259

    The Ministry of Health on February 27 recorded 26 more cases of Covid-19 linked to the February 20 community transmission, bringing the total to 259 in one week. The 26 include three Vietnamese nationals and one Cambodian, with the rest being Chinese. The ministry noted that five of the Chinese