Logo of Phnom Penh Post newspaper Phnom Penh Post - First Car Factory aims to establish new brand

First Car Factory aims to establish new brand

First Car Factory aims to establish new brand

110302_8b
A man works on a vehicle on the production line at the Khmer First Car Factory, located in Dangkor district, Phnom Penh, yesterday.

Cambodia's Khmer First Car Factory has sold 60 vehicles on the domestic market since it began sales last month, according to marketing manager Liu Dai Fu.

The US$15 million joint venture between Cambodian shareholders and Chinese car company Beijing Automobile Works assembles vehicles in Phnom Penh from parts imported from China, he said yesterday. It aims to sell 1,000 of its three BAW models in Cambodia year, he said, adding brand recognition was currently a challenge.

“At the present time, our car sales are still having difficulty competing with cars imported from Japan and Korea,” he said.

“But we hope that [establishing] the brand name as well as quality standards will lead customers to change their minds.”

Ministry of Industry, Mines and Energy department of industrial affairs deputy director Hort Pheng claimed yesterday it was the first plant domestically producing vehicles, adding it showed Cambodia was making increased use of heavy industry.

“We support car production in Cambodia because it shows it is the new face of technological development and income,” he said yesterday.

But South Korea’s Hyundai has also declared plans to produce cars in Cambodia through a joint venture in Koh Kong, with work due to have begun, but ministry officials said yesterday they were not aware whether the company had started production.

Meanwhile, Ministry of Commerce figures obtained yesterday showed the value of vehicle imports increased by 35 percent last year compared with 2009. Cambodia imported a total of 562,529 cars and motorbikes worth $252 million in 2010, the figures show.

Kong Putheara, director of the ministry’s Department of Trade Statistics and Information, said the increase came as Cambodians enjoyed increasing economic clout.

MOST VIEWED

  • Construction begins on $1.5B Kampot seaport

    The International Multi-Purpose Logistics and Port Centre, principally invested by Kampot Logistics and Port Co Ltd and projected to cost $1.5 billion, has officially broken ground in Bokor town, Kampot province. The multi-purpose logistics and port centre, located in Prek Tnaot commune, will be built on

  • Cambodia eyes key role in electronics, auto hubs in SEA

    Two roadmaps, part of the LDC’s economic diversification plan, were designed to see it through its migration process, but experts say the journey might be arduous, particularly in the presence of two established hubs in the region By 2028, Cambodia hopes to have exited the

  • Hun Neng, lawmaker and PM’s brother, passes away aged 72

    Hun Neng, chairman of the 4th Commission of the National Assembly, has passed away from heart disease at the age of 72 on the afternoon of May 5, according to the Ministry of Information. Hun Neng is the older brother of Prime Minister Hun Sen, and was

  • Massive stingrays may live in Mekong’s deep pools

    US scientists have suggested that unexplored deep pools in the Mekong River in an area of Stung Treng could potentially be home to significant populations of giant freshwater stingrays, one of the world’s largest freshwater fish species. This comes as a fisherman hooked a 180

  • PM meets with US business giants

    Prime Minister Hun Sen has met with a number of major US companies who have expressed interest in investing in Cambodia, in a meeting convened by the US-ASEAN Business Council (US-ABC). A delegation of companies – including Amazon, Meta, Chevron, ConocoPhillips, ExxonMobil, Ford, Visa and Pernod

  • CCC team off on US business trip

    The Kingdom’s leading economists and private sector representatives have called on the US to renew its tax preferential status for Cambodian exports, as a Cambodia Chamber of Commerce (CCC) delegation departed for a weeklong business visit to the US, where they will meet with