Logo of Phnom Penh Post newspaper Phnom Penh Post - First-ever ASEAN online sale day kicks off, SMEs in limelight

First-ever ASEAN online sale day kicks off, SMEs in limelight

First-ever ASEAN online sale day kicks off, SMEs in limelight

The first-ever ASEAN Online Sale Day (AOSD) was launched on Saturday at aseanonlinesaleday.com, gathering some 150 regional firms who offer goods and services at promotional prices.

Initiated by Vietnam as chair of ASEAN this year, the event marks the founding anniversary of the bloc (August 8) and aims to promote cross-border e-commerce within the grouping, Vietnam’s Ministry of Industry and Trade’s Department of E-Commerce and Digital Economy.

This is a good chance for businesses from ASEAN member countries to introduce their products and increase sales through e-commerce amidst the Covid-19 pandemic.

This is also an opportunity for consumers in ASEAN to experience online shopping in an open, safe and quality market under the supervision of governments.

Experts have predicted that ASEAN’s e-commerce sector will triple its scale to $300 billion in 2025.

In the context of the pandemic, e-commerce is a bright spot of growth as more consumers and businesses are switching to online transactions.

The AOSD aims to encourage the trend and increase interaction between consumers and businesses for more transactions in a safe manner, while assisting efforts of member countries to create optimal conditions for trade and e-commerce, and increase the digital integration as well as the confidence of ASEAN businesses, including small and medium-sized enterprises (SMEs).

According to a survey by Bain&Company in 2017, ASEAN’s digital economy will make up 8.5 per cent of regional gross domestic product (GDP) in 2025, much higher than 1.3 per cent in 2015.

AOSD will be held annually on August 8 as a chance to promote digital trade in the region and strengthen cooperation among relevant parties, including the partnership between state agencies, businesses and consumers.

VIET NAM NEWS/ASIA NEWS NETWORK

MOST VIEWED

  • Tourists urged not to skip trip

    The Ministry of Tourism has called on international tourists not to cancel trips to Cambodia, but urged them to adhere to several dos and don’ts when arriving in the Kingdom during the Covid-19 pandemic. The ministry released an eight-point instruction manual on Wednesday published

  • The taxman cometh – Cambodia’s capital gains tax casts the net on individual taxpayers

    In a country where only limited personal income tax existed, the new taxation law beginning January 1, 2021, will make taxpayers out of Cambodians, whether they are ready for it or not About two years ago, a little known amendment was made to Article 7 of the Law

  • Cambodian-American gets Star Trek treatment

    Kevin Ung, a Cambodian-American whose family escaped genocide during the Khmer Rouge’s reign of terror, was recently selected from thousands of applicants to participate in the Television Academy Foundation’s inaugural 2020 Star Trek Command Training Programme, a course intended to give hands-on filmmaking experience

  • Cambodia seeks to be transport hub

    Cambodia is working on several fronts to modernise its transport infrastructure and services, concentrating on opening new international gates to relieve and balance traffic congestion at its borders, Minister of Public Works and Transport Sun Chanthol said on Thursday. This is part of the Kingdom’

  • PM: West unfair to Cambodia

    Prime Minister Hun Sen released a message celebrating the International Day of Peace on Monday, saying that some major powers and western countries had been systemically cooperating to put political pressure on Cambodia as they did in the 1970s and 1980s. Hun Sen said pressuring

  • Deminers unearth ancient lion statue

    Cambodia Mine Action Centre (CMAC) director-general Heng Ratana told The Post on Tuesday that a statue of a lion was found by mine clearance experts while they were digging for a development project. It was sent to the Ministry of Culture and Fine Arts last