Logo of Phnom Penh Post newspaper Phnom Penh Post - Ford sales surge on pickup’s popularity

Ford sales surge on pickup’s popularity

Ford cars for sale in a Phnom Penh showroom in 2013.
Ford cars for sale in a Phnom Penh showroom in 2013. Vireak Mai

Ford sales surge on pickup’s popularity

Ford reported a 41 per cent increase in car sales in Cambodia last year, putting the Kingdom’s market among the fastest growing in the Southeast Asia region for the American automotive giant.

Regional sales figures, reported in a release yesterday, show that Ford’s Ranger pickup led the charge in Cambodia, accounting for 1,135 vehicles of the total of 1,266 Ford cars sold.

“Our strategy is to build the Ford brand standing out from others,” said Ngorn Saing, CEO at RMA Cambodia, the brand’s official distributor in Cambodia.

“The quality of our product is the top, and at the same time we offer excellent service to customers,” he added.

Saing added that while pickups were Ford’s biggest seller here, Cambodians were increasingly buying SUVs and cars.

“We have seen an increasing number of sales in SUV and sedans as well, especially Ford Explorer and Everest,” he said.

According to Ford, sales across Southeast Asia were more than 103,000 units last year, with, again, the Ranger accounting for more than half these sales. Cambodia, along with Vietnam and the Philippines, were the US automaker’s top performing markets in the region.

The double-digit growth in these markets contrasted with the company’s more sober 3 per cent growth for the region as a whole.

Cambodia imported more than 55,000 new and used cars last year, 10 per cent more than in 2014, according to the Cambodia Automotive Industry Federation. The industry body expects similar growth in the coming year.

MOST VIEWED

  • Proof giants walked among us humans?

    For years a debate has waged about whether certain bas relief carvings at the 12th-century To Prohm Temple, one of the most popular attractions at the Angkor Wat Temple Complex in Siem Reap province, depicted dinosaurs or some rather less exotic and more contemporary animal,

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty

  • Long way to go before Cambodia gets a ‘smart city’

    Phnom Penh, Siem Reap and Battambang will struggle to attain smart city status without adopting far reaching master plans, according to officials tasked with implementing the program. The brainchild of the Association of Southeast Asian Nations (Asean), the smart city program seeks to link up

  • Japan bank buys major stake in ANZ Royal Bank

    Japan's largest bank acquired more than half of ANZ’s shares in Cambodia on Thursday, according to a statement from Kith Meng’s Royal Group. Japan's JTrust Bank, announced that they had acquired a 55% of stake in ANZ Royal Bank. According to a Royal Group