Logo of Phnom Penh Post newspaper Phnom Penh Post - French firm profits via old iPhones

French firm profits via old iPhones

Content image - Phnom Penh Post
Boxes for refurbished iPhones on display at the Remade plant, where high-end mobiles are reconditioned, in Poilley, northwestern France last year. CHARLY TRIBALLEAU/AFP

French firm profits via old iPhones

One company in northern France is doing its profitable best to give an environmental makeover to smartphones, whose circuitry, batteries and plastics have become a polluting blight over the past decade.

With their rapid life cycles and – for the cheaper brands – falling prices, many mobiles have become disposable items for consumers keen to move on to the latest model.

But out of a large warehouse staffed by white-coated workers in Normandy, the Remade company is embracing a different approach, reconditioning thousands of Apple iPhones every day under the entrepreneurial eye of its 39-year-old boss, Matthieu Millet.

He is “Matthieu” to his staff, wears jeans and sneakers, and has installed a piano in the company lobby, bringing a touch of Silicon Valley start-up culture to this windswept pocket of France facing England.

‘Reassemble everything’

Aged just 23, he bought out the TV repair business he worked for at the time and, in 2014, spotted the potential for refurbishing iPhones to tap into a market where even second hand, Apple products command a premium price.

Remade – its avowedly English name another nod to US tech – reported turnover of €23 million ($26 million) in the first year it began overhauling iPhones.

Last year that had swelled to €130 million and Millet is adding 200 jobs to the workforce of 850, banking on “very strong growth” this year.

“We know how to disassemble everything, reassemble everything. The product must not only work, it must work perfectly as intended,” he said.

The old phones are shipped in from telecom operators not just in Europe but the US, whose customers have upgraded to newer models.

Environmentalists complain that the spent phones all too often get dumped in landfills in the West, or farmed out to regulation-light parts of Africa and Asia where workers are forced to breathe in toxic fumes as they extract and recycle the raw materials built into the devices.

Since the first iPhone’s debut in 2007, 7.1 billion smartphones have been produced worldwide but less than 20 per cent of all “e-waste” including phones is recycled, according to Greenpeace.

That represents a business opportunity for the likes of Millet, who is cashing in as a new top-of-the-range iPhone XS series tops $1,000.

‘Three lives’

This year, Remade intends to put 800,000 overhauled iPhones back on the market, at a discount of at least 25 per cent off the as-new price.

“An iPhone can have three lives, it can be refurbished twice, it’s the strongest product with the longest life,” says Millet.

Cheaper Chinese smartphone brands have a stronghold in the developing world, and are seen as especially disposable. Apple and Samsung have been touting their environmental credentials, but the production process inevitably carries a cost.

That includes carbon emissions along with environmental degradation from the extraction of raw materials such as the metal cobalt, used in lithium-ion batteries, much of it sourced from mines in the Democratic Republic of Congo.

Erwann Fangeat, an engineer at the French Environment and Energy Management Agency, praised operations like Remade.

“The product life of a smartphone is at least five or six years but 88 per cent of French people change their smartphone while the old one still works and has value,” he said.

“The longer you extend the life of the product, the more it reduces its environmental impact because it delays the fabrication of a new smartphone,” he added, noting that refurbishing an iPhone emits 90 per cent less carbon dioxide than making one from scratch.

That offers Millet another way to cash in, via the EU’s “cap and trade” emissions scheme, which gives greener companies a market to sell leftover carbon credits to more polluting concerns.

He hopes to obtain 100,000 tonnes of carbon credit this year, translating into millions extra for Remade’s bottom line.

“I’m not Greenpeace,” an unapologetic Millet said.

“But it makes me happy to have this [business] model, to know that it’s good for people and the planet.”

MOST VIEWED

  • Would you like fries with that? US burger chain makes Phnom Penh debut

    California-based The Habit Burger Grill restaurant chain is all set to serve up a delicious array of charbroiled burgers and sides at its newest international location in the centre of Phnom Penh. The Habit is “renowned for its award-winning Charburgers grilled over an open flame,

  • Phnom Penh underpass opens to ease traffic

    Prime Minister Hun Sen has announced a temporary opening of the 488m underpass at the Chaom Chao roundabout in Phnom Penh’s Por Sen Chey district, which was recently completed to connect traffic from National Road 4 to Russian Federation Blvd. The move is to reduce

  • Banteay Meanchey flood victims receive aid

    Prime Minister Hun Sen on Wednesday provided aid to more than 10,000 families affected by flooding in Banteay Meanchey province’s Mongkol Borei district and offered his condolences to the 18 victims who drowned in the province over the past week. He said flooding had occured in

  • PM urges caution as Polish man tests positive for Covid

    The Ministry of Health on Wednesday reported that a 47-year-old Polish man tested positive for Covid-19 after arriving in Cambodia on Monday. There are a total of six Covid-19 patients currently in the country, all of whom are being treated at the Khmer-Soviet Friendship Hospital

  • Serving coffee with a side of robots

    The eye-catching glass building surrounded by greenery at the intersection of Streets 371 and 2002 in Phnom Penh’s Sen Sok district is more than just another coffee shop where you can while away a few hours. UrHobby House cafe is filled with robots and characters from

  • Banteay Meanchey floods kill one more as death toll reaches 15

    As floodwaters start to recede in Pursat, Battambang and Pailin provinces and Phnom Penh, Banteay Meanchey continues to bear the brunt as one more person was killed on Monday, bringing the total number of flood-related deaths to 15 in the province this month. Banteay Meanchey provincial