Logo of Phnom Penh Post newspaper Phnom Penh Post - Government pushes ‘China-Ready’ policy in tourism sector

Government pushes ‘China-Ready’ policy in tourism sector

Chinese tourists exit the Royal Palace in 2016 in the Kingdom’s capital.
Chinese tourists exit the Royal Palace in 2016 in the Kingdom’s capital. Pha Lina

Government pushes ‘China-Ready’ policy in tourism sector

With tourism being one of the main drivers of the Cambodian economy, the government and the private sector need to speed up their implementation of the “China-Ready” strategy which aims to attract 2 million Chinese tourists annually by 2020.

Speaking at the second national tourism forum dedicated to the China-Ready strategy, Tourism Minister Thong Khon said that both operators and the government need to adequately prepare for the planned surge of Chinese arrivals in order to reap potential economic benefits.

He added that Chinese tourists so far this year have taken the top spot for arrivals to the Kingdom, edging out Vietnam. During the first eight months of this year, there have been 742,586 Chinese tourist arrivals, a 44 percent increase compared to the same period last year. Cambodia received 3.5 million total international tourist arrivals during the first eight months of the year.

“Based on this growth, Cambodia needs to develop a well managed comprehensive tourism marketing strategy, as the whole world is trying to capture the Chinese tourism market,” he said.

He added that the Kingdom is on track to welcome 5.6 million visitors in 2017, and predicts that in 2020 there will be a total of 7 million visitors which will generate $5 billion in revenue and create an additional 1 million jobs.

“We have to speed up and build the capacity of our hospitality services, hold dedicated exhibitions for Chinese tourists and train Cambodians to be fluent in Chinese,” he said.

Chhay Sivlin, president of Cambodia Travel Agent Association, said the private sector was trying to follow the ministry’s guidelines which include hiring Chinese speakers, preparing materials in Chinese and getting accredited from the government as being China-Ready.

“Now we focus on the Tourism Ministry’s guidelines to target Chinese tourists,” she said. “The most important thing to attract them is building up human resource skills and training operators on how to hit their market goals.”

She added that another key thing Cambodian operators need to achieve is to build a better reputation when dealing with Chinese tourists.

Today, the ministry is expected to give out two more China-Ready stamps of approval to private sector firms through a memorandum of understanding.

MOST VIEWED

  • Cambodia rejects UN rights claim

    Cambodia's Permanent Mission to the UN Office in Geneva on Friday hit back at David Kaye, the UN special rapporteur on the Promotion and Protection of the Right to Freedom of Opinion and Expression after he raised concerns over the repression of free speech and

  • Snaring may spawn diseases

    The World Wildlife Fund (WWF) has warned that snaring of animals has become a crisis that poses a serious risk to wildlife in Southeast Asia and could spawn the transmission of zoonotic diseases to humans. Its July 9 report entitled Silence of the Snares: Southeast Asia’

  • Ex-party leader, gov’t critic named as secretary of state

    A former political party leader known for being critical of the government has been appointed secretary of state at the Ministry of Rural Development, a royal decree dated July 9 said. Sourn Serey Ratha, the former president of the Khmer Power Party (KPP), told The Post

  • Residence cards set for over 80,000 immigrants

    The Ministry of Interior plans to grant residence cards to more than 80,000 immigrants to better keep track of them. The ministry announced the plan on July 10, following the results of an immigration census. “An inter-ministerial committee and many operational working groups have been set up

  • Kingdom produces PPE gear

    Medical supplies from Cambodia have been donated to member countries of the Asian Development Bank (ADB) to assist in the fight against Covid-19, said an ADB report published on July 9. The report stated that the supplies were donated as a response to global efforts to

  • Kingdom, US vow stronger ties

    At an academic forum on Saturday to celebrate 70 years of Cambodia-US diplomatic ties, Cambodian researchers and officials expressed hope of encouraging US investments and for that country to deepen and improve its bilateral relations. Held at the Royal Academy of Cambodia, it reviewed the past 70

  • Fifteen Cambodians from Saudi get Covid-19

    The Ministry of Health on Sunday confirmed 15 more imported cases of Covid. The 15 men ‒ all Cambodian aged 21 to 33 ‒ arrived from Saudi Arabia on Friday via a connecting flight in Malaysia. They were travelling with 79 other passengers, three of them women. The ministry said 80 of the

  • Ministry requests school opening

    The Ministry of Education, Youth and Sport on Thursday said it would request a decision from Prime Minister Hun Sen to allow a small number of schools to reopen next month. Ministry spokesman Ros Soveacha said if the request is granted, higher-standard schools will reopen

  • Kingdom eyes India FTA, China deal set for August

    Cambodia is studying the possibility of establishing a bilateral free trade agreement (FTA) with India to open a new market with the second-largest regional economy. This comes as an FTA with China is scheduled to be signed next month while similar negotiations with South Korea

  • Judge lands in court after crashing into alleged thief

    Sen Sok district police on Thursday sent a Koh Kong Provincial Court judge to the Phnom Penh Municipal Court on manslaughter charges after he crashed his car into a woman riding a motorbike on Wednesday, killing her. District police chief Hour Meng Vang told The