K (Cambodia), an authorised dealer of Isuzu Motors, opened a new showroom near Phnom Penh International Airport yesterday that will be the cornerstone for Isuzu Motors’ planned long-term investment in the Kingdom, a K (Cambodia) official said.

“The new showroom for Isuzu vehicle is to serve our customers and to ease their access,” said Khanchai Kiasrithanakorn, president of K (Cambodia). “This is proving our long-term commitment to Cambodia’s market.”

As a result of Cambodia’s strong economic growth, demand for vehicles have been increasing year-on-year and the number of car dealerships has grown as well.  

Pily Wong, chief executive of Mercedes-Benz and Volkswagen Hung Hiep (Cambodia) distributor, said he doesn’t think the market competition would be too tough as each dealer targets a different market segment.

“People from high-class families will buy luxury brands, what we supply, while middle-class people might look for other brands according to what they can afford,” Wong told the Post at the first Phnom Penh International Motor Show last week.

Seng Voeung, motor vehicle division manager of RMA Cambodia, a Ford distributor, said his company currently holds about 30 per cent of the market share in Cambodia.

“The assembly of the 2012 Everest SUV model in Sihanoukville for the domestic market also shows our commitment for long-term investment in Cambodia,” he said.