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J Trust Royal Bank begins to serve Cambodians with ‘Customer First’ motto

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J Trust Royal Bank’s CEO Toru Myochin said the bank’s “overarching goal to put customers at the center of everything we do”.

J Trust Royal Bank begins to serve Cambodians with ‘Customer First’ motto

After much public anticipation, J Trust Co., Ltd. of Japan is finally commencing its banking operations in the Kingdom of Cambodia.

Upon acquisition of 55% shares of ANZ Royal Bank from ANZ Group, J Trust has begun serving customers in the Kingdom as J Trust Royal Bank,45% shares of which are held by the renowned Royal Group

“ANZ Royal long enjoyed the reputation of being among the most respected and trusted banks in Cambodia, and we have every intention of building on this,” said J Trust Royal Bank CEO Toru Myochin.

“It is our overarching goal to put customers at the center of everything we do. We are here to support business customers as they grow their enterprises. To make banking with J Trust Royal Bank much more convenient for our beloved customers, we have poured substantial resources into technology. This endeavor probably is by far the largest ever such investment by any bank in Cambodia,” he added.

“J Trust Royal Bank aims to contribute to the overall development of the local financial sector and the Cambodian economy as a whole. The bank plans to achieve this goal by fully leveraging its expertise acquired from various business activities.”

“J Trust Royal Bank will be operating with the motto “Customer First.” Each and every one of us at J Trust Royal Bank shall listen to customers intently and endeavor to best meet their needs. And that is how we will communicate with our dearest customers.”

“Customers are our number-one concern. We therefore will keep striving to become their trusted partner that can cater to their various financial needs. And that is a promise from all of us at J Trust Royal Bank,” Toru Myochin concluded.

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The new look J Trust Royal Bank’s office in Phnom Penh.

Established in 1977 and headquartered in Tokyo, J Trust Co., Ltd. is the holding company at the heart of the J Trust Group. The company focuses on banking, real estate related credit guaranteeing and receivables servicing.

The J Trust Group has a total of some 2,500 employees. In 2018 the Group saw the value of its total assets hit a historic high of 656.9 billion yen. In the same year, revenues from operations rose to 76.2 billion yen.

In recent years, J Trust undertook initiatives to expand the Group’s business base outside Japan and now runs robust operations across Asia including Indonesia, Singapore, South Korea and Mongolia. The Kingdom has just made that list upon the advent of J Trust Royal Bank.

As part of its overall growth strategy, the J Trust Group strives for more M&A undertakings with banks and finance companies particularly in Southeast Asia.

Content image - Phnom Penh Post
The bank invested substantially in technology that will improve its services.


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