Logo of Phnom Penh Post newspaper Phnom Penh Post - Kita provides export market consultant programme

Kita provides export market consultant programme

Content image - Phnom Penh Post
The Korea International Trade Association Chairman Koo Ja-yeol meets with trade experts Monday to share case studies on the export front and to seek ways to support SMEs in the post-coronavirus market. KITA

Kita provides export market consultant programme

In order to help out small and medium-sized exporters in the global market, the Korea International Trade Association (Kita) and its business consultants have met to share successful case studies on the trade front, officials said on April 5.

“Since the Covid-19 pandemic, the global economy has faced a shift into a digital era and a new value chain,” said Kita chairman Koo Ja-yeol during a meeting with the association’s export consultants.

“For [Korean] companies to gain momentum in the face of this paradigm shift, it is crucial that [Kita’s] experts provide their experience and trade insights,” he said.

The meeting, held at the Kita headquarters in southern Seoul’s Samseong-dong, was attended by Koo and 14 trade consultants – representing the 70-member pool.

One case study focused on a succulent plant exporter that managed to achieve $30,000 in exports last year, on the back of Kita’s help.

The Kita consultant in charge not only assisted the corresponding company throughout customs procedures and market research, but also communicated directly with Japanese customs authorities when a problem occurred during exports.

Last year, Kita provided export consulting services to 15,462 firms, of which some 1,000 had little or no experience in the overseas market, officials said.

Koo, also the chief of LS Group, was appointed in February as the 31st chairman of the trade organisation that represents over 70,000 member companies. LS Group, where Koo currently sits as chairman, was spun off from LG Group in 2003 and includes energy affiliates such as LS Cable & System and LS Electric.

He is the first Kita chief in 15 years who does not come from a civil service background and is also following the footsteps of his late father, Koo Pyeong-hoe, who filled the seat from 1994 to 1999.

THE KOREA HERALD/ASIA NEWS NETWORK

MOST VIEWED

  • Municipal hall releases map detailing colour coded Covid risks by commune

    Phnom Penh municipal governor Khuong Sreng released an official map detailing the red, yellow and dark yellow zones within the city under the new lockdown orders for Phnom Penh announced on April 26. The designation of red, dark yellow and yellow corresponds to areas with high,

  • Phnom Penh unveils rules for post-lockdown transition

    The Phnom Penh Municipal Administration issued a set of detailed guidelines for the seven days to May 12 after the capital emerges from lockdown at the onset of May 6. In the 14-page document signed by municipal governor Khuong Sreng released on the evening of May 5, the

  • SBI LY HOUR Bank Launches Cross Border Money Transfer Service between Cambodia and Vietnam on RippleNet, utilizing DLT

    SBI LY HOUR Bank Plc and Hanoi-based Tien Phong Commercial Joint Stock Bank (TPBank) on Friday launched the first Cambodia-Vietnam money transfer service in real currency via RippleNet, provided by SBI Ripple Asia Co Ltd to provide safe, fast and convenient services. SBI LY HOUR

  • Gov’t issues guidelines as lockdown nears end

    The government has issued a five-page set of instructions to be enforced when the three-week lockdown of Phnom Penh and adjacent Takmao town in Kandal province ends on May 6. According to an announcement signed by Prime Minister Hun Sen on May 4, the instructions cover a

  • Cambodia ready to exit LDC status

    Cambodia is well-prepared to minimise economic risks when it graduates from its Least Developed Countries status, according to a senior official at the Ministry of Commerce on May 7. Four LDCs – Cambodia, Laos, Bangladesh and Nepal – met at a virtual workshop last week to explore potential

  • Tottenham Hotspur to wear ISF Cambodia logo on jerseys in match against Sheffield United

    Last year, the Indochina Starfish Foundation (ISF) – an NGO providing education to underprivileged children in Cambodia – made global headlines with its “socially distanced” football initiative. This year, a world-class football club – Tottenham Hotspur FC – will wear special edition jerseys to show their support for ISF