THE locally based Global Media Group is bringing the latest LED lighting technology to the Cambodian market in an effort to reduce people’s electricity bills.

GMG assistant chief executive Bun Sim said the company would use all its know-how, as well as experts from South Korea, to introduce the technology to Cambodia.

“Our company is the only one bringing this technology to our country.

“We signed an MoU with the Ministry of Industry, Mines and Energy in late December to begin the pilot project   by installing two kilometres of LED for the Department of Industry in Pursat province.

“We will begin our project in March. Our Korean experts will come here soon to study  the project.

“LED is completely different from normal lighting because it helps reduce electricity consumption.”

GMG chief executive Yoo Rina predicted in a press release that LED technology would soon replace conventional lighting and the value of the global LED market would grow to    $100 billion.

She said that in the present environment, where advanced countries such as the US, Japan, Korea and some European nations held 75 per cent of the world market for LED lighting and continued to invest intensively in the technology, it was natural to build an LED lighting industry in Cambodia through strategic partnerships with advanced LED companies.

“GMG will form a domestic industrial base of LED, cultivate professional manpower and core technology, and will create an LED product market through the establishment of an assembly plant and a production line,” Rina said.

Sim said GMG planned to construct the assembly plant this year.

“When we finish the pilot project, we will build the factory. Our products   will not supply only the domestic market; we plan to export them world-wide,” he said.