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Mfone promos tap into lifestyle

Mfone promos tap into lifestyle

MFONE launched two new promotions targeting specific societal groups Monday, in the latest illustration of its new sector-specific marketing strategy. The Mfone We scheme is aimed at teenagers who engage in “night time chit chat calls”, offering 4.5-cent calls within its network and 5.95-cent cross-network calls from 8pm to 6am. Its new Mfone Sabai promotion targets daytime callers.

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