Logo of Phnom Penh Post newspaper Phnom Penh Post - Ministry announces tourism blueprint

Ministry announces tourism blueprint

Ministry announces tourism blueprint

SIEM REAP
THE Ministry of Tourism said Wednesday that it had developed a plan to raise tourist numbers to fight the economic downturn.

Speaking at a forum in Siem Reap, ministry spokesman Toug Koun said the government would make a renewed marketing effort, increase transport efficiency, target neglected markets, reduce package-tour prices and improve the Cambodia tourism "product".

He also identified domestic tourism as an emerging market, adding that Cambodia should add focus to national events to attract crowds from the provinces. Development of Sihanoukville Airport would also help, Toug Koun added.

He said that reducing package-tour prices would foster growth in international travel; but Pascal Deyrolle, vice president of the Cambodian Hotel Association and general manager of Siem Reap's La Residence d'Angkor hotel, said that this alone would not be sufficient.

"There has been a drop of 20 to 30 percent in occupancy in Siem Reap hotels in the first five months of this year," Deyrolle said. "Our concern is that ... people are not flying in."

Deyrolle said the Hotel Association had been approached by airlines, which believed that more flights from more carriers would help growth. "If we could add two more flights daily from Bangkok to Siem Reap, we could potentially bring in an extra 89,000 tourists per year and US$59 million," he said, citing an International Finance Corporation survey.

MOST VIEWED

  • Hun Sen to the rescue

    Cambodia has won praise for allowing passengers of the MS Westerdam cruise ship to dock at Preah Sihanouk port, thanks to Prime Minister Hun Sen’s humanitarian act. In a message via Twitter on Wednesday, the director-general of the World Health Organisation Tedros Adhanom Ghebreyesu

  • PM orders immediate action against ‘sexy’ live streamers

    Prime Minister Hun Sen on Monday ordered immediate action against women who live stream their sales pitches on Facebook wearing revealing clothing. The prime minister said the practice erodes traditional Cambodian values and disgraces women. Hun Sen gave the order to officials attending the Cambodian

  • Trump tweets praise for Kingdom docking ship

    Cambodia continues to earn praise for its humanitarian act of allowing the MS Westerdam cruise ship with more than 2,200 passengers and crew on board to dock at the Preah Sihanouk port. The praise this time comes from none other than US President Donald Trump. “Thank

  • Tourist area greenlit in Sihanoukville

    The National Committee for Coastal Management and Development will coordinate with relevant ministries over the establishment of a billion-dollar tourist area named Neak Reach in Preah Sihanouk province after it was proposed by the Ministry of Tourism. The Ministry of Land Management, Urban Planning and

  • PM issues human rights circular

    Prime Minister Hun Sen on Wednesday issued a circular urging officials at all levels to work more closely with the Cambodia Human Rights Committee (CHRC) to protect human rights in Cambodia. In the circular, Hun Sen urged all institutions to collaborate closely with CHRC, including

  • Organic vegetable retailer unveils QR code scheme for origin source

    Organic vegetable retailer Natural Agriculture Village has introduced QR codes on its product packaging, which will allow consumers to see where their produce comes from. Natural Agriculture Village president Bun Sieng, who is also a member of local distributor Green Gold, told The Post on