Logo of Phnom Penh Post newspaper Phnom Penh Post - Mobile provider Hello rebrands

Mobile provider Hello rebrands

Mobile provider Hello rebrands

090616_17.jpg
090616_17.jpg

Malaysian majority-owned mobile-phone operator Axiata reports spending more than $1 million on change of logo in Cambodia as part of region-wide rebranding initiative

Photo by:

SOVANN PHILONG

Hello’s Phnom Penh headquarters displays the company’s new logo Monday after it spent more than US$1 million on rebranding in Cambodia as part of a regional initiative driven by parent company Axiata of Malaysia.

HELLO, Cambodia's third-largest mobile-phone operator by market share, changed its logo on Monday as part of a region-wide rebranding by parent company Axiata Group, previously Telekom Malaysia, based in Kuala Lumpur.

Although the names of Axiata's regional operations were unchanged, the logo used in Malaysia and Cambodia, as well as the company's other markets in Asia, has been changed and standardised, it said.

Our new logo reflects the rebranding of our parent company Axiata.

"Our new logo reflects the rebranding of our parent company Axiata Group Berhad, so every business unit ... in the group shares the same Axiata prism symbol," Simon Perkins, CEO of Telekom Malaysia International Cambodia, said Monday.

Hello Brand Manager Gary Foo said that more than US$1 million had been spent on rebranding the Cambodian mobile-phone operator, with separate budgets devoted to doing so in each of its other Asian markets.

Axiata also operates in Indonesia, Sri Lanka, Bangladesh, India, Singapore and Iran.

MOST VIEWED

  • ‘Support of CNRP return online will lead to arrest’

    Anyone posting messages supporting the return of Sam Rainsy, the “acting president” of the Supreme Court-dissolved Cambodia National Rescue Party (CNRP), on social media will be arrested, the Ministry of Interior announced on Tuesday. Ministry spokesman Khieu Sopheak told The Post on Monday that authorities

  • CNRP activists arrested for ‘plotting insecurity’

    Three activists for the Supreme Court-dissolved Cambodia National Rescue Party (CNRP) have been sent to Phnom Penh Municipal Court after they were arrested for their alleged involvement in an overseas-organised plot to mobilise demonstrations and cause insecurity. National Police spokesman Chhay Kim Khoeun said the

  • Rainsy charged with ‘insulting the King’

    Ministries and state institutions have condemned Sam Rainsy, the “acting president” of the Supreme Court-dissolved Cambodia National Rescue Party (CNRP), for allegedly insulting His Majesty King Norodom Sihamoni. The condemnation came in the wake of Rainsy’s claim on Thursday during an interview with Radio

  • Police conduct raid on Orchid massage parlour

    Thirty-seven people, including three minors, were detained after Phnom Penh Municipal Police and the Department of Anti-Human Trafficking and Juvenile Protection raided the Orchid massage parlour in Sen Sok district’s Phnom Penh Thmey commune on Monday. The 27-room massage parlour is believed to have