Logo of Phnom Penh Post newspaper Phnom Penh Post - Mobile provider Hello rebrands

Mobile provider Hello rebrands

Mobile provider Hello rebrands

090616_17.jpg
090616_17.jpg

Malaysian majority-owned mobile-phone operator Axiata reports spending more than $1 million on change of logo in Cambodia as part of region-wide rebranding initiative

Photo by:

SOVANN PHILONG

Hello’s Phnom Penh headquarters displays the company’s new logo Monday after it spent more than US$1 million on rebranding in Cambodia as part of a regional initiative driven by parent company Axiata of Malaysia.

HELLO, Cambodia's third-largest mobile-phone operator by market share, changed its logo on Monday as part of a region-wide rebranding by parent company Axiata Group, previously Telekom Malaysia, based in Kuala Lumpur.

Although the names of Axiata's regional operations were unchanged, the logo used in Malaysia and Cambodia, as well as the company's other markets in Asia, has been changed and standardised, it said.

Our new logo reflects the rebranding of our parent company Axiata.

"Our new logo reflects the rebranding of our parent company Axiata Group Berhad, so every business unit ... in the group shares the same Axiata prism symbol," Simon Perkins, CEO of Telekom Malaysia International Cambodia, said Monday.

Hello Brand Manager Gary Foo said that more than US$1 million had been spent on rebranding the Cambodian mobile-phone operator, with separate budgets devoted to doing so in each of its other Asian markets.

Axiata also operates in Indonesia, Sri Lanka, Bangladesh, India, Singapore and Iran.

MOST VIEWED

  • Government hits back at threats to pull EBA, suspend UN seat

    The spokesman for the ruling Cambodian People’s Party (CPP) has said the government is in no way concerned after the European Parliament gave it three months to reverse what it called the “systematic repression of the political opposition”. Ignoring the ultimatum could mean facing

  • Chinese influx pushing locals, Westerners out of Preah Sihanouk

    Some within the Kingdom’s tourism industry have speculated that the recent influx of Chinese visitors may hinder domestic tourism as the price of accommodations in the coastal city of Sihanoukville continues to rise. Preah Sihanouk province, which has become a hotbed for Chinese investment

  • Sar Kheng: Sokha requested security

    Interior Minister Sar Kheng on Sunday revealed the story behind the transfer of former opposition party leader Kem Sokha from Trapaing Phlong prison in Tbong Khmum province to his house in the capital. Speaking at the ruling Cambodian People’s Party (CPP) headquarters in Prey

  • ‘Dire consequences’ from sanctions, warns AmCham

    American businesspeople in Cambodia have warned that any sanction against the Kingdom would have “dire consequences” that could push Cambodia even further into the arms of China. In a letter to US senators and representatives dated Monday, the American Chamber of Commerce Cambodia (AmCham) said