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Motorola wins rights to radio distribution

Motorola wins rights to radio distribution

ROYAL Cambodia Co Ltd last week struck an exclusive agreement with Motorola to distribute two-way radio systems in the Kingdom.
Kith Meng, chairman of Royal Group, of which Royal Cambodia is a subsidiary, said at a press conference following a signing ceremony on Thursday that the agreement represented a new phase of partnership between the two companies.

"We have cooperated with [Motorola] since 1992. At that time, we didn't have any formal agreement. Now, we exclusively distribute their radio system solutions," he said.

Chew Guan Sing, Motorola's vice president for system sales in South and East Asia, said the company offers radios that receive both analog and digital signals. "The world is going digital because it is more effective and secure," he said. "We hope our customers in Cambodia will soon understand the advantages of our digital systems."

Royal Cambodia's Kith Meng said imported Motorola radios be marketed to two types of customers: the private sector and the government. "The first we call private trunking ... for companies, factories or private security companies," Kith Meng said. "We can also sell to government bodies such as the National Police, [military] police and soldiers at the border."

Motorola's latest technology comes at a steep price - ranging from US$1,000-$2,000 per radio, Kith Meng acknowledged, but he said the advantages outweigh the expense.

"No matter how expensive the products are, people will purchase them if it means maintaining security," he said.

Chem Sangva, director general of inspection at the Ministry of Posts and Telecommunications, said the agreement with Motorola could bring much-needed stability to the radio systems sector.

"Until now, radio sales have been hit-and-miss in terms of quality and security. Digital systems are easier to control," he said.

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