The Ministry of Commerce’s General Department of Trade Promotion on January 11 signed a memorandum of understanding (MoU) with trade-, service- and retail-consultant Beyond Real Business (Cambodia) Co Ltd (BRB) and Coca-Cola Co to promote handicrafts products trade.
The ministry on January 12 said: “This MoU aims to promote and enhance the use of local products, increase and build the capacity of Cambodian entrepreneurs, as well as create business management opportunities for women to participate in the development of trade and promote the socio-economic environment.”
The MoU aims to organise a trade promotion programme on handicraft products in a bid to develop Cambodian pottery products in Kampong Chhnang province, the ministry said.
It said the Kampong Chhnang provincial style of pottery can be found predominantly in Chrey Bakk and Sre Thmey communes in Rolea Ba’ier district just across the boundary from the provincial town, where local and international tourists flock to buy clay pots and jars as souvenirs.
Ministry spokesman Seang Thay told The Post that his ministry sets up exhibitions of local wares across the provinces around five or six times a year in its ambition to promote their use.
He said: “Having signed the MoU with BRB, we’ll work together to publicise Cambodian products and nurture a deeper love for our wares among Cambodians.
“Coca-Cola will lend a hand at all events organised by the Ministry of Commerce, in publicity stunts and training courses. They could have a speaker talk about the business and illustrate it to emerging start-ups.”
The ministry said the MoU will also restructure production set-ups, strengthen the community, train human resources, develop markets and merchandise, and promote the widespread use of Cambodian handicrafts.
It will serve as a blue print for the endorsement of local wares, contribute to solving challenges in value chains and reinforce quality and productivity to meet market demand, according to the ministry.
At the same time, it said the public and private sectors must work together to organise trade promotion events and national campaigns that shore up trade as a whole.
They should join forces to advance the ministry’s “Buy Cambodian Campaign”, exhibitions of Cambodian and international products, as well as conferences, forums and seminars related to the sector, the ministry added.
It said: “The cooperation will contribute to the development of the trade sector and help to prop up the market and develop the Cambodian economy, and especially champion the wider use of domestic products.”