SMART Mobile yesterday announced the official launch of its 3.75G data service, a key part of the company’s strategy to capture Cambodia’s burgeoning mobile internet market.

“3.75G technology allows faster and more convenient internet surfing whether it is a mobile device or a laptop which supports 3.75G technology,” the company said in a statement.

The firm estimated its 3.75G would allow for data download speeds of up to 21 megabits per second and upload speeds of up to 5.7 megabits per second. However, speeds will depend on the subscriber’s device, location and network utilisation.

Some domestic competitors offer mobile download speeds of about 7 megabits per second.

Its 3G network is presently available in Phnom Penh and Sihanoukville, with service to be extended over the coming weeks to Siem Reap, Battambang and Kampong Cham and then to all of Cambodia’s towns and cities.

“We are delighted to announce this attractive addition to our family of internet and data packages which makes us, together with the launch of our 3.75G network, a leader in mobile data services in Cambodia,” Smart CEO Thomas Hundt said.