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New president named for Thai Samsung Electronics

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South Korea’s Samsung Electronics has appointed Harry Lee as president of its operations in Thailand. The Nation (Thailand)

New president named for Thai Samsung Electronics

South Korea’s Samsung Electronics has appointed Harry Lee as president of its operations in Thailand.

Lee will leverage his more than two decades of experience in the industry to steer the company’s growth and oversee all operations in Thailand, Cambodia, Laos and Myanmar. He will also continue Samsung’s mission to drive success for its customers and partners, as well as improve the lives of Samsung employees and the broader Thai community.

As president of Thai Samsung Electronics, Lee will focus on driving sustainable business growth through insight-led strategies and cultivating relationships with local partners for mutual success.

“Samsung, as a leader in the technology industry, has a special responsibility to developing society with our innovative technologies. Our revolutionary advancements will help redefine the parameters of what technology can do and give consumers the freedom to tailor their experiences to fit their new ways to live, work, and connect,” Lee said. A 22-year Samsung veteran, Lee spent several years managing overall operations in Singapore, the Philippines and Australia.

He also worked with the corporate digital marketing team at Samsung’s global marketing operations, where he led strategy development for the smartphone and audio-visual divisions.

Lee started his career in the US where he worked as a management consultant with a top business consulting company. He has also worked extensively in Southeast Asia during the span of his career.



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