Logo of Phnom Penh Post newspaper Phnom Penh Post - Philips shows growing interest in Cambodia

Philips shows growing interest in Cambodia

Philips shows growing interest in Cambodia

120628_09

An employee shows the new Philips Air Fryer at a store in Phnom Penh yesterday. Photograph: Vireak Mai/Phnom Penh Post

Eelectronics giant Philips demonstrated its new Air Fryer at the Attwood Business Center yesterday, illustrating Philips’s growing interest in the Cambodian market, company representatives said.

Philips is pushing its high-tech business products, and is aiming at providing quality in a market flooded with inferior quality products, said Joyce Ong, Philips sales manager for the Asia Pacific region.

“We do not want a product that is competing with Chinese products. We are a high-tech business” she said. “We see real market potential here; for the last two years we have looked at Cambodia and we want to be number one in the market.”

Philips is aiming at Cambodia’s middle- and high-income households, which now account for “about 10 per cent” of the population, but that figure is growing rapidly, she said.

The company also has plans to move into Myanmar in the near future, and already operates in Laos, Thailand and Vietnam.

LCH Electronic, part of the LCH Investment Group, is the authorised distributor for Philips consumer electronics in Cambodia, and now covers about 60 per cent of the wholesale market for Philips in Phnom Penh, said managing director Mei Ling Phann.

“We are looking into entering the provinces such as Battambang and Siem Reap in 2013,” she said.

The Air Fryers use a combination of fast circulating hot air and a grill element to fry food without oil.

Air Fryers can be purchased from Bayon Market, Chhay Ly (Central Market) and the Philips showroom at the Attwood Business Center, said Mei Ling Phann.

To contact the reporter on this story: Abe Becker at [email protected]

MOST VIEWED

  • Guards protest dismissals, reject claims of sharing naked photos of child

    Some 20 former security guards at the US Embassy in Phnom Penh protested on Tuesday against their dismissal. They accused their employers of falsely claiming they had viewed and shared child pornography from their mobile phones as grounds for their termination. In total, 32 personnel were dismissed

  • We’re going to Wisney World!

    More than 6,000 mostly Chinese attendees witnessed the inauguration ceremony of a $1 billion Sihanoukville resort project called Wisney World in the capital on Wednesday. The event on Koh Pich, attended by several senior Cambodian government officials, is a joint venture between China’s AMC International and

  • Funcinpec urges probe into deadly Preah Sihanouk accident

    THE Funcinpec party has urged the government, especially the Ministry of Interior, to investigate the traffic accident in Preah Sihanouk province which left Prince Norodom Ranariddh badly injured and his wife Ouk Phalla dead. Funcinpec Vice President You Hokry told reporters at Botum Votey pagoda,

  • Gov’t continues China tilt as ties with the US slide on ‘interference’ in Kingdom’s internal affairs

    CHINA has granted some $131 million in aid to the Cambodian military. It comes as yet another sign that the Kingdom is strengthening strategic ties with its Asian neighbour to counter increasingly cold relations with the United States. The aid was announced as part of a