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Philips shows growing interest in Cambodia

Philips shows growing interest in Cambodia

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An employee shows the new Philips Air Fryer at a store in Phnom Penh yesterday. Photograph: Vireak Mai/Phnom Penh Post

Eelectronics giant Philips demonstrated its new Air Fryer at the Attwood Business Center yesterday, illustrating Philips’s growing interest in the Cambodian market, company representatives said.

Philips is pushing its high-tech business products, and is aiming at providing quality in a market flooded with inferior quality products, said Joyce Ong, Philips sales manager for the Asia Pacific region.

“We do not want a product that is competing with Chinese products. We are a high-tech business” she said. “We see real market potential here; for the last two years we have looked at Cambodia and we want to be number one in the market.”

Philips is aiming at Cambodia’s middle- and high-income households, which now account for “about 10 per cent” of the population, but that figure is growing rapidly, she said.

The company also has plans to move into Myanmar in the near future, and already operates in Laos, Thailand and Vietnam.

LCH Electronic, part of the LCH Investment Group, is the authorised distributor for Philips consumer electronics in Cambodia, and now covers about 60 per cent of the wholesale market for Philips in Phnom Penh, said managing director Mei Ling Phann.

“We are looking into entering the provinces such as Battambang and Siem Reap in 2013,” she said.

The Air Fryers use a combination of fast circulating hot air and a grill element to fry food without oil.

Air Fryers can be purchased from Bayon Market, Chhay Ly (Central Market) and the Philips showroom at the Attwood Business Center, said Mei Ling Phann.

To contact the reporter on this story: Abe Becker at [email protected]

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