Logo of Phnom Penh Post newspaper Phnom Penh Post - Prized spice has its fans, and imitators

Prized spice has its fans, and imitators

A farmer holds fresh pepper corns after they were harvested from a plantation in Ratanakkiri province.
A farmer holds fresh pepper corns after they were harvested from a plantation in Ratanakkiri province. Pha Lina

Prized spice has its fans, and imitators

Given the wild success of Kampot pepper, which can fetch up to three times the amount per kilo as Cambodian pepper produced without its prized label, it is hardly surprising that the product has its share of imitators.

In an effort to address the risk of knockoffs, which damage the reputation and marketing of the authentic product, the Ministry of Commerce and George Edgar, the European Union’s ambassador to Cambodia, held a joint seminar yesterday to explain to pepper producers the importance of respecting the Cambodian pepper’s Geographical Indicator (GI) status.

Kampot pepper was awarded GI status in 2010, and in February 2016 became the first Cambodian product recognised by the EU as carrying the designation. The GI label identifies and certifies the distinct geographical origin and associated qualities of a product, such as Champagne or Parmesan cheese.

Nguon Lay, president of the Kampot Pepper Promotion Association, said that despite its GI designation, Kampot pepper producers still struggle against a raft of inferior imitation products primarily geared toward the steady flow of passing tourists.

Pepper producers need to “raise public awareness of GI in order to strengthen the regulations and add value to the product”, he said. Lay added that it was up to individual producers to respect this privileged and protected status.

“We still find that around 25 percent of the market is using the Kampot pepper name without ensuring that it is actually a Kampot product or meets EU quality standards,” he said.

This was a substantial improvement, he admitted, from just last year, when a market survey carried out by the association found that 75 percent of pepper products were abusing its name.

“We are trying to get producers to understand the impact of imitation products,” he said, adding the Ministry of Commerce was ready to take action against producers caught selling imitation products.

According to the Ministry of Agriculture’s annual report, Cambodia produced 12,000 tonnes of pepper during last year’s harvest season, up from 9,800 tonnes the previous year.

Of this, only 70 tonnes was certified to carry the Kampot pepper label, about 10 tonnes more than last year. However, Lay said production was still short of demand. “Currently, we have a shortage when supplying to the international market,” he said.

“But we hope to be able to have enough hectares under cultivation by 2018.”

Kampot pepper falls into three categories with black peppercorn currently valued at $15 per kilo, red at $25, and white reaching $28 per kilo.

MOST VIEWED

  • Hong Kong firm done buying Coke Cambodia

    Swire Coca-Cola Ltd, a wholly-owned subsidiary of Hong Kong-listed Swire Pacific Ltd, on November 25 announced that it had completed the acquisition of The Coca-Cola Co’s bottling business in Cambodia, as part of its ambitions to expand into the Southeast Asian market. Swire Coca-Cola affirmed

  • Moody’s sets outlook rating to ‘negative’ for Cambodia

    US global rating agency Moody’s Investors Service Inc on November 15 announced that it downgraded Cambodia’s outlook from “stable” to “negative” and maintained its B2 local and foreign currency issuer ratings. “The negative outlook reflects a deteriorating external position as illustrated by the severe

  • NagaWorld union leader arrested at airport after Australia trip

    Chhim Sithar, head of the Labour Rights Supported Union of Khmer Employees at NagaWorld integrated casino resort, was arrested on November 26 at Phnom Penh International Airport and placed in pre-trial detention after returning from a 12-day trip to Australia. Phnom Penh Municipal Court Investigating Judge

  • Korean first lady paves way for ill boy’s surgery

    A 14-year-old boy with congenital heart disease who was lucky enough to meet with South Korean first lady Kim Keon-hee may get the chance of a lifetime and receive surgery and treatment at Asan Medical Center in Seoul, South Korea. After seeing his plight, many

  • Kingdom’s rice crowned world’s No1

    Cambodia’s Phka Rumduol jasmine variety has been crowned the World’s Best Rice for the fifth time at the TRT (The Rice Trader) World Rice Conference in Phuket, Thailand on November 17, according to leaders of the Kingdom’s apex rice industry body. Phka Rumduol

  • Ministry to 'seek justice' for officials indicted in US for 'monkey smuggling'

    The Cambodian government and the Ministry of Agriculture, Forestry and Fisheries said they will make the “utmost effort” to seek justice for a Cambodian official arrested in John F Kennedy International Airport in New York for allegedly conspiring to smuggle crab-eating macaque monkeys (Macaca fascicularis)