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Prudential upgrades digital platform to issue life insurance policies within minutes

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The Pulse app offers holistic health and wealth management. SUPPLIED

Prudential upgrades digital platform to issue life insurance policies within minutes

Customers can now get instant access to manage new policies through Pulse by Prudential

Prudential Cambodia today launched its elevated digital service standard to issue most life insurance policies within five minutes at the point of sales, making financial security more accessible for more Cambodians.

Prudential’s omnichannel approach provides customers with multiple options to purchase its insurance products, either at the comfort of using their own digital devices, or seeking advice from financial consultants. After submitting all necessary information, the insurer’s automated underwriting platform assesses new applications in seconds, then issues new insurance policies within minutes instead of days.

With immediate access through the insurer’s holistic health and wealth management app, Pulse by Prudential, customers can instantly view and manage their new policies, including updating the beneficiary information.

“As the first digital insurer in Cambodia, we want to continue doing our part to make insurance more accessible and affordable for all Cambodians. Technology not only enables us to deliver simpler, better customer experience, but also empowers us to get better connected with our customers,” said Prudential Cambodia CEO Sanjay Chakrabarty.

“The new platform also helps us assess and approve claims more quickly, enabling customers to access funds when they need it most.”

Since 2013, Prudential Cambodia has been offering affordable and comprehensive savings and protection solutions through its insurance consultants to help Cambodians plan for their financial security, health and wellness. In 2021, to make it easier for more Cambodians to access insurance, the insurer launched three bite sized digital insurance products to address the most concerning health and protection needs, from dengue fever and motor accidents to affordable healthcare. Customers can purchase, manage and submit claims for these insurance products with an end-to-end digital experience, all available on Pulse.

“I purchased PruMySafety because I was concerned about unexpected medical expenses in case I met with an accident. Unfortunately, I broke a bone in a recent accident. I raised the claim on Pulse, then received the claim from Prudential in one day,” said 26-year-old policyholder Lay Keanghok.

Pulse is an artificial intelligence (AI)-powered mobile app designed to bring holistic health and wealth solutions to Prudential’s customers in addition to helping them manage their policies. For example, customers can take an AI-powered health assessment, join an online community such as running, dancing, young mothers, locate the nearest hospital and learn how to manage their finances better through educational content. The app is available on both Android and iOS, can be downloaded for free and users can register using their phone numbers.

Pulse is part of Prudential’s strategy to provide affordable and accessible healthcare and to make financial planning simpler for everyone. Launched in Malaysia in August 2019, Pulse is now available in 19 markets and 11 languages in Asia and Africa and has been downloaded more than 31million times.


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