Logo of Phnom Penh Post newspaper Phnom Penh Post - Rock-themed coffeehouse looking for local partners

Rock-themed coffeehouse looking for local partners

Rock-themed coffeehouse looking for local partners

Classic Rock Coffee, a US-based coffeehouse concept chain, is looking to enter the Cambodian market and has commissioned a local law representative to assist it in finding local franchise partners.

Lay Vicheka, head of commercial and international law at Huot & Associates Law Group, said the American coffeehouse brand was seeking local partners to operate individual franchise outlets or be its master franchiser for the Kingdom.

“We will start to look for partners in Phnom Penh, and then after we are planning to do the same for Siem Reap and Sihanoukville,” he said yesterday. “We are currently in the process of negotiating with several interested parties.”

Classic Rock Coffee, which describes itself as “java with attitude”, distinguishes itself from other coffeehouse chains by its continually played classic rock music and themed decor. According to its website, the brand currently has four stores in the US with another 10 in the process of opening.

It also has franchises operating in Qatar, Nigeria, Pakistan, India and Bangladesh, and is set to open its first store in Jordan.

Potential franchisees must hold a minimum of $50,000 in cash or liquid assets and have an overall financial net worth of $400,000 in order to be eligible, according to the website.

As this is Classic Rock Coffee’s first expansion effort in Southeast Asia, Vicheka noted that it was harder to convince potential investors of the brand’s value compared to the franchises of more-established coffee chains.

“It is a challenge to sell the franchise because it is expensive,” he said. “If you want to sell a Starbucks franchise, that is easy because you can easily show the current profits.”

MOST VIEWED

  • 12th Cambodia int’l film festival to see return of Hollywood star

    Phnom Penh is set to come alive with the magic of cinema as the highly anticipated 12th Cambodia International Film Festival (CIFF) takes centre stage. Boasting an impressive line-up of 188 films from 23 countries, including captivating shorts, feature films, documentaries and animation, the festival promises an

  • Bareknuckle champion wants Kun Khmer fighter

    Dave Leduc, who is the current openweight Lethwei boxing champion in Myanmar, has announced that he will travel to Cambodia this year to challenge SEA Games gold medallist Prum Samnang any time that is convenient, after their planned match later this month in Slovakia was

  • Struggling Battambang artist dreams of staging full-scale gallery exhibition

    Leav Kimchhoth, a 55-year-old artist from Battambang province, is a familiar face to locals and tourists alike on the streets of the riverside in Phnom Penh. The one-armed painter and illustrator often hawks his work near the night market on weekends and public holidays. He

  • Fresh Covid warnings as Thai hospital fills

    A senior health official reminds the public to remain vigilant, as neighbouring countries experience an increase in Covid-19 cases, with the latest surge appearing to be a result of the Omicron XBB.1.5 sub-variant. Or Vandine, secretary of state and spokeswoman for the Ministry of Health,

  • New Law on Taxation comes into effect

    Cambodia has enacted the eagerly-awaited new Law on Taxation, which aims to improve the national tax regime’s compliance with present and future international standards and economic conditions; encourage accountability, effectiveness and transparency in the collection process; and promote investment in the Kingdom. King Norodom

  • PM warns of int’l election interference

    With the national election scheduled to take place in less than two months, Prime Minister Hun Sen has warned foreign nations and their diplomats not to interfere into Cambodia’s domestic affairs. He also hinted that their statements on court verdicts handed down to any