Logo of Phnom Penh Post newspaper Phnom Penh Post - Samsung predicts 8K race

Samsung predicts 8K race

Content image - Phnom Penh Post
A Samsung Electronics senior researcher demonstrates the resolution quality of its QLED 8K TV at its R&D center in Suwon city. SAMSUNG ELECTRONICS CO LTD/THE KOREA HERALD

Samsung predicts 8K race

IT IS the course of nature for the TV industry to continue developing bigger screens with higher resolutions, according to Han Jong-hee, Samsung Electronics’ president of visual display business.

The tech giant said it will meet consumer demand for bigger screens and higher resolution through its two-track strategy of quantum-dot light-emitting diode TV and micro-liquid crystal displays.

This year, Samsung has added 98- and 55-inch QLED 8K TVs to the existing lineup of 65-, 75-, 82- and 85-inch screens.

Samsung launched QLED 8K TVs in Korea, Europe, US and Russia last year.

Global expansion

This year, sales will expand to 60 countries. Starting with Europe on Tuesday, the firm will invite potential clients to its “Samsung Forum”, which is to be held in three locations in different global regions through March.

Video contents shot in lower resolution become clearer when played on Samsung’s QLED 8K, with the help of its exclusive artificial intelligence-powered quantum processor that creates new pixels to fill in the picture.

“Population is on the decline and the market is stagnating. But if you look at big-screen TV sales, there is remarkable two-digit percentage growth every year,” Han told reporters at the firm’s research and development facility in Gyeonggi province’s Suwon city on Friday.

London-based information provider IHS Markit has predicted 8K will account for over 10 per cent of the market for TVs with a screen size of 60 inches or greater by 2021.

When running idle, the QLED 8K TV uses the “magic screen” function for camouflage. The standby mode that mimics wallpaper or ambient colours is predicted to cost users 7,000 won ($6.20) in electricity fees annually when run for three hours a day throughout the year.

The QLED 8K 85-inch model is currently priced at 26.7 million won – more expensive than the latest models of Hyundai Motor’s Avante, Kia Motors’ K3 and SsangYong Motor’s Tivoli.

Despite the hefty price tag and giant size likely to take up most of a living room wall, Samsung is confident the premium TV market will thrive.

“Depending on how chipmakers catch up, more firms will launch 8K products,” Han forecast. “I expect full-blown competition in the 8K market from 2020.”

Declining to offer a specific sales target for this year, Han vowed Samsung would maintain the No 1 position in the domestic consumer electronics market that it took from LG Electronics last year.

“Market domination happens not just when sales rise but when it becomes a widespread desire among consumers to own a product,” Han said.

“In that respect, the 8K TVs will yield faster results than 4K TVs.”

Unlike LG, which introduced rollable TV screens at Consumer Electronics Show 2019 in Las Vegas in January, Han indicated no form factor changes for Samsung displays. He only elaborated that the company’s customisable 8K micro-LCD modules will allow consumers to create their own screen ratio. THE KOREA HERALD


  • Kingdom may hire Turkish power ship

    Cambodia is considering negotiating with Turkey to hire a 200MW-capacity power ship to meet electricity demands as the country faces an ongoing electrical shortage, according to the prime minister. Speaking to garment workers in Pursat province on Wednesday, Prime Minister Hun Sen said Electricite du

  • ‘Kingdom lacks up to 400MW in available electricity’

    Prime Minister Hun Sen has called on the general public, hoteliers and businesspeople with generators to use them as back-up as the Electricity Authority of Cambodia cannot generate enough electricity to meet needs due to low water levels in power station reservoirs. On Saturday evening

  • EDC tackles power shortfall

    Electrcite Du Cambodge (EDC) on Monday issued a statement updating the public on its efforts to tackle insufficient electricity supplies during the ongoing dry season. Reductions in electricity prices have resulted in a steady increase in consumers in the Kingdom, while local and international investors

  • African swine fever spreads to VN-Cambodia border

    African swine fever has spread to parts of Vietnam that border Cambodia’s Ratanakkiri and Kratie provinces, a Ministry of Agriculture, Forestry and Fisheries official said on Friday. Tan Phannara, the General Directorate of Animal Health and Production director-general, told a Phnom Penh workshop that