Logo of Phnom Penh Post newspaper Phnom Penh Post - Samsung will launch US shops in smartphone push

Samsung will launch US shops in smartphone push

Content image - Phnom Penh Post
Samsung is set to open three US retail stores in Los Angeles, New York and Houston. REUTERS/THE STAR (MALAYSIA)

Samsung will launch US shops in smartphone push

Samsung announced on Friday it will open three US retail stores to promote its Galaxy line of smartphones as the South Korean giant sets to launch an updated flagship handset.

The move ramps up Samsung’s efforts to compete on the home turf of Apple, which has hundreds of retail outlets in the US and around the world.

Samsung said in a statement it made the move after feedback from customers.

“They told us that they love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience,” the company said in a statement.

“Galaxy fans, in particular, mentioned that they were looking for a space to call their own, a place where they can get a feel for Samsung products first-hand.”

The new stores will be at the Americana at Brand mall in Los Angeles; Roosevelt Field in Garden City, New York; and The Galleria in Houston, Texas.

Samsung is holding a product launch on Wednesday in San Francisco amid speculation it may launch a folding smartphone, which would make it the first of the major handset makers in the segment.

Samsung fans’ ‘playground’

Samsung has previously opened pop-up stores in the US and has a center showcasing its technology in New York City.

“Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before,” said YH Eom, president of Samsung Electronics America.

“We want to build a ‘playground’ for Samsung fans – a place to learn about and try out all of the amazing new products we have to offer.”

Samsung remained the number one global handset maker with a 20.8 per cent share last year despite an eight per cent sales slump for the year, according to research firm IDC – which said last year showed the worst overall decline in sales for the smartphone sector.

MOST VIEWED

  • Kingdom may hire Turkish power ship

    Cambodia is considering negotiating with Turkey to hire a 200MW-capacity power ship to meet electricity demands as the country faces an ongoing electrical shortage, according to the prime minister. Speaking to garment workers in Pursat province on Wednesday, Prime Minister Hun Sen said Electricite du

  • ‘Kingdom lacks up to 400MW in available electricity’

    Prime Minister Hun Sen has called on the general public, hoteliers and businesspeople with generators to use them as back-up as the Electricity Authority of Cambodia cannot generate enough electricity to meet needs due to low water levels in power station reservoirs. On Saturday evening

  • EDC tackles power shortfall

    Electrcite Du Cambodge (EDC) on Monday issued a statement updating the public on its efforts to tackle insufficient electricity supplies during the ongoing dry season. Reductions in electricity prices have resulted in a steady increase in consumers in the Kingdom, while local and international investors

  • African swine fever spreads to VN-Cambodia border

    African swine fever has spread to parts of Vietnam that border Cambodia’s Ratanakkiri and Kratie provinces, a Ministry of Agriculture, Forestry and Fisheries official said on Friday. Tan Phannara, the General Directorate of Animal Health and Production director-general, told a Phnom Penh workshop that