The Southeast Asian tea brand Tealive is set for a debut on the Cambodian market with 25 outlets planned over the next five years, Malaysian government news agency Bernama said on March 3.
Malaysia’s Loob Holding Sdn Bhd (LHSB) has penned a master franchise agreement with the Kingdom’s HSC Group.
The company said the Kingdom would be its eighth market after Malaysia, Vietnam, Myanmar, Brunei, the Philippines, Australia and the UK, according to Bernama.
LHSB founder and CEO Bryan Loo said HSC Group was an ideal partner for the Tealive brand, remarking on the group’s portfolio of international brands in the food and beverage industry.
“On our part, we’re bringing in the latest Tealive 3.0 format that meets new normal requirements and more, like contactless ordering and payment, drive-through and drive-in models, coupled up with the full range of Tealive Eats snacks,” he was quoted as saying.
At more than 3,000 square feet (280sqm) and boasting dine-in facilities and a live entertainment section, LHSB said the first Cambodian outlet would be set up in the capital.
HSC Group owner Sok Hong said more Cambodians are now willing to take the leap into modern tea culture.
While many international brands have made their way into the Kingdom over the years, the market remains nascent, he said.
“We’re both proud and excited to introduce Tealive to Cambodians as the brand’s positioning of affordable luxury and innovative products are exactly what young Cambodians want.
“With HSC’s local experience, we make a great team to bring this leading lifestyle tea brand for Cambodians to enjoy,” Hong said, as reported by Bernama.
Cambodia Chamber of Commerce (CCC) vice-president Lim Heng previously said investors’ interest in bringing well-known foreign brands to Cambodia reflects their confidence in the Kingdom in terms of political stability and economic viability.
This, he said, is because investors study a country’s investment potential, domestic purchasing power and the macroeconomic situation at length before introducing well-known brands.
He said the CCC regularly advertises at international events to entice more famous brands to open shop in Cambodia.
“Having more franchise companies is an indication of how well-off a country is, in both political and economic terms,” Heng said, adding that the presence of franchises in turn draws in larger clusters of investors.
HSC Group currently manages international food and beverage brands such as Burger King, Paris Baguette, Crystal Jade Restaurant, 100 Plus and others in the Kingdom, in addition to cosmetics and retail brands.