Cambodian mobile operator Smart Axiata has unveiled the Smart WeChat Go SIM, a new prepaid product targeting Chinese visitors, according to a company press release on Friday.

The product is a result of Smart’s partnership with China’s messaging and mobile payment giant WeChat.

With the partnership, Smart Axiata is responding to the growing number of Chinese visitors to Cambodia, enabling them to stay connected with their friends and family and enjoy unlimited entertainment in their own language via the Lingcod TV application.

“This exciting new prepaid product is a great way for the growing number of Chinese visitors to Cambodia to use the technology they like, stay connected with their travel mates, friends and family at home, as well as entertain themselves,” said Smart Axiata chief marketing officer Stjepan Udovicic.

“We are very excited to work with WeChat on designing new products that provide Chinese visitors with Chinese language streaming entertainment and excellent network experience for their most pleasant stay in Cambodia,” he added.

The SIM cards will be available for purchase in designated distribution points in China as well as in the Kingdom at Siem Reap and Phnom Penh International Airports.

According to the press release, WeChat said WeChat Go is an open collaboration model initiated by the company to facilitate global partners in addressing the specific needs of outbound Chinese travellers via the WeChat ecosystem.

“Partnering with Cambodia’s top telco will provide Chinese tourists an exceptional experience while travelling in the country,” said the WeChat statement.

Cambodia welcomed some two million Chinese tourists last year, up more than 70 per cent from 2017, boosting the total number of foreign tourists visiting the Kingdom to some 6.2 million, Minister of Tourism Thong Khon said last week.