Logo of Phnom Penh Post newspaper Phnom Penh Post - Sino-Lao firm ETL, China’s Xiaomi sign cooperation accord

Sino-Lao firm ETL, China’s Xiaomi sign cooperation accord

Sino-Lao firm ETL, China’s Xiaomi sign cooperation accord

Sino-Lao joint venture comprehensive telecommunications operator Enterprise of Telecommunications Lao Co Ltd (ETL) has entered into a business cooperation agreement with Xiaomi Company.

The collaboration is expected to open a new chapter in the development of the two companies. ETL will provide more comprehensive services, richer products, and greater satisfaction for the customers of both sides.

The cooperation will also help to enhance the brand influence and popularity of both parties and achieve the common goal of win-win cooperation.

The agreement was signed last week at the ETL headquarters in Vientiane by ETL general manager Huang Shuyun and Xiaomi Company representative Wang Lin.

At the same time, a Xiaomi contract machine release ceremony was held when Xiaomi country representative Huang Fanqing introduced the four functions of the Xiaomi mobile phone and related packages.

ETL has a national coverage network, covering mobile and fixed communications, broadband access and various types of telecommunications value-added services, according to a press release.

The company’s 4G network now covers all provinces and cities in the country, with a 4.5G network in Vientiane, Savannakhet, Luang Prabang and other key cities.

Xiaomi Company’s Wang Lin said the Xiaomi brand officially entered the Lao market on September 23, 2018. Xiaomi statistics for overseas sales into the top five countries shows an average daily activation of about 500 units.

Over two years ago, Xiaomi opened Laos’ first authorised flagship store in the Vientiane Centre, invested and operated Xiaomi Paradise, and opened the online Mimall.la mall.

By the end of this year, the business model of e-commerce and offline physical stores will be “fully promoted”, so that Xiaomi’s e-commerce genes are rooted in Laos.

Now ETL and Xiaomi have jointly launched the Xiaomi contract machine package, Xiaomi’s series of popular mobile phones and ETL Company Limited’s 4.5G high-speed network, to bring consumers more affordable choices and a quality experience.



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