Logo of Phnom Penh Post newspaper Phnom Penh Post - SMEs to benefit from trademark protocol

SMEs to benefit from trademark protocol

A worker prepares snacks at the Ly Ly Food Industry Company factory in Phnom Penh. Cambodian-based companies like LyLy that export to the US and Myanmar are expected to benefit from the Madrid protocol.
A worker prepares snacks at the Ly Ly Food Industry Company factory in Phnom Penh. Cambodian-based companies like LyLy that export to the US and Myanmar are expected to benefit from the Madrid protocol. Vireak Mai

SMEs to benefit from trademark protocol

From mid-June, companies with a production base in Cambodia that want to protect their product’s trademark overseas will be able to register in the Kingdom, rather than having to register their product in individual countries abroad.

Cambodia joined an international system of trademarks, known as the Madrid Protocol, in March and official use of the scheme comes into force in June, senior government officials said yesterday.

Once enforced, the protocol will allow Cambodian companies to protect their products in 110 foreign countries by registering their trademark with the Ministry of Commerce.

Prior to the protocol coming into play, local firms would need to register their trademark in individual jurisdictions in order to receive the protection of their products in that particular country.

Talking to reporters yesterday, Ouk Prachea, secretary of state of the Ministry of Commerce, said the move would benefit small and medium-size enterprises.

“Once we join the member of Madrid Protocol, we hope that number of trademark registrations will increase significantly,” he said.

The system becomes increasingly important with the upcoming ASEAN integration where there would be greater opportunity for Cambodian-made products will be exported, Prachea added.

The new protocol would bring down the cost of trademark registration for those looking to ship their goods around the region, Prachea said.

Currently there are about 62,000 trademarks registered at the Ministry of Commerce, officials said yesterday.

Some 1,000 new trademarks are expected to be registered annually.

Each one costs $102 to register and is in place for a 10- year period.

The new system is also expected to reduce the time it takes for a trademark registration to be processed.

Keo Mom, owner of Ly Ly Food Company, whose products are now sold in Myanmar and the United States, welcomed Cambodia’s entry into the new scheme.

“It is good and I hope it will be the encourage us to continue strengthening our export’s capacity,” she said.

“Through this new system, we hope the market will better know our products,” Mom added.

MOST VIEWED

  • Cambodia’s image problem

    In opening remarks at a recent event, Secretary of State at the Ministry of Foreign Affairs and International Cooperation Luy David said information can be a double-edged sword. He told a European Institute of Asian Studies (EIAS) briefing seminar that the media has unfairly presented

  • Kingdom's trade deal with EU questioned before poll

    A European Union (EU) mission met with senior government officials at the Ministry of Interior on Tuesday as the 28-member bloc monitors an agreement under which Cambodian goods reach the crucial European market tariff-free. Some 10 commissioners are in the Kingdom as part of a seven-day

  • A new carrier takes off in capital

    Cambodia Airways, the latest passenger airline to enter the Kingdom, launched its first domestic flight on Tuesday. Flight KR801, carrying 145 passengers, left the Phnom Penh International Airport at 9:50am and landed in Siem Reap at 10:35am in an Airbus A319. Cambodia Airways marketing and branding

  • Japan urges parties to talk

    The Japanese delegation to the United Nations (UN) expressed concern for the current political situation in Cambodia and urged all stakeholders to promote dialogue. The delegation’s remarks were read out at the UN’s 38th session on Human Rights on Thursday. Mitsuko Shino, speaking