Ticket prices for Angkor Wat are scheduled to increase on Wednesday, with industry experts expressing cautious optimism that despite reports showing tourist spending fell last year, the sharp increase in admission fares at the country’s premier tourist attraction would not deter foreigners from visiting Cambodia.
Starting on Wednesday, foreign visitors to the Angkor Archaeological Park in Siem Reap province will need to fork out almost twice as much for one-day passes, which are set to increase to $37, from $20. Three-day passes will rise to $62, from $40, while week-long passes will cost $72, up from $60.
The higher admission fares, first announced last August, follow similar price hikes at the country’s popular tourist sites. On January 1, the entry fee of the Royal Palace in Phnom Penh increased to $10, from $6.25. Entry to the capital’s other top tourist draws, the National Museum and Tuol Sleng Genocide Museum, rose to $5, from $3.
Carrol Sahaidak-Beaver, secretary-general of the Cambodia Tourism Federation (CTF), said she did not expect these price hikes to have any significant impact on visitor numbers.
“We are not anticipating any negative impact on tourism numbers for either Angkor Wat, the National Museum or Tuol Sleng Museum,” she said yesterday. “The prices have been unchanged for 25 years and were overdue for an increase.”
Sahaidak-Beaver noted that a longer period of adjustment would have helped transition from the old to the new prices. However, the increased expenses should not affect Cambodia’s tourism competitiveness in the region, she added.
“Many tour packages are sold well in advance hence it is difficult to go back and say there has been an increase,” she said. “The new price is competitive to what is offered by our neighbours and internationally, and we fully support the increase.”
Ho Vandy, deputy secretary-general of Cambodia’s National Tourism Alliance, said while government data showed tourists were spending less money during visits to the Kingdom, it was too early to say how higher admission prices would play out.
“We don’t know yet if it will affect the country in a positive or in a negative way,” he said. “Let’s see at the end of 2017 what the results are.”
In its year-end report released last week, the Ministry of Tourism revealed that overall revenue from tourism in Cambodia declined last year despite more visitors. Total revenue dropped $500 million to $3 billion in 2016 as international tourist arrivals increased 5 percent, crossing the 5 million mark for the first time.
Vandy suggested the lower revenue could be the result of increased airline connectivity. He said with more airlines serving Cambodia the country is increasingly becoming a stopover on wider regional trips, leading to shorter stays.
“There are more direct flights connecting Cambodia with the region and there are many airlines operating in the country,” he said. “Tourists are cutting down the length of their stay because of this and are choosing to go to more places during their trip.”
However, Tui Rutten, managing director of First Travel Cambodia, said a growing shift from high-end to budget travellers was likely behind the decline in overall tourism revenue. There are more Chinese tourists visiting Cambodia on cheap package deals and fewer tourists from Western countries, partly because of poor economic conditions in Europe, she explained.
“There have been a lot of Chinese charters coming to Cambodia and I think there has also been an increase in low-cost tourism,” she said. “I feel like there has been a decrease in the number of high-value tourists from Canada, the US and Europe.”
Whether the admission fee hikes of a handful of tourist sites would impact the decision of budget-conscious tourists to visit Cambodia remains unclear. Rutten preferred not to speculate.