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Storefront solution goes live

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Apigate and Smart Axiata roll out a Storefront solution that allows subscribers to the latter to use their balances to purchase a range of online game titles at the Smart Game Voucher Markety. Photo supplied

Storefront solution goes live

Kuala Lumpur-based Apigate Sdn Bhd has successfully rolled out its Storefront solution with Cambodia’s leading mobile telecommunications operator Smart Axiata Co Ltd, Apigate said in a press release on January 27.

A member of Malaysian multinational telecommunications conglomerate Axiata Group Bhd, Apigate advertises itself as a “leading global monetisation and customer growth solution provider”.

With Storefront, Smart Axiata subscribers will be able to use their balances to purchase a range of online gaming titles at the Smart Game Voucher Market, it said.

Smart Axiata senior value-added service product specialist Chum Prathna said in the release: “The Storefront solution was adopted by Smart [Axiata] after extensive research with our subscribers who were looking for a simplified paying method and a seamless purchase experience.

“Smart Game Voucher Market is a convenient channel now for subscribers to make a purchase of their favourite online games.”

Storefront is completely developed in-house, where Apigate said it allows mobile operators to bundle airtime credit with content offerings. This new feature offers a new monetisation option to Smart Axiata.

Apigate sales and business development director Raja Mansukhani voiced eagerness to work with Smart Axiata on the new project.

The release quoted him as saying: “Apigate’s Storefront solution enables Telco operators the opportunity to enhance its product value proposition, offer a better and more convenient customer experience while catering to the ever increasing demand for digital content consumption.

“The Storefront offers a best in class monetisation and customer growth solution in the market.”

Apigate added: “We have in-depth understanding of the digital content and services’ landscape with a single point of integration and operations, thus making us the trusted one-stop partner for digital businesses from around the world.

“We have enabled over 100 digital partners – globally recognised entertainment and gaming OTTs [over-the-top media services], app stores and others – connecting them with over one billion consumers across the globe through mobile operators, e-wallet providers, e-market places and many more.

“Our stable and secure platform provides a seamless and frictionless user experience with a swift Go to Market for a multi country roll out.”

Smart Axiata contributed $459 million to Cambodia’s national economy in 2019, accounting 1.7 per cent gross domestic product of (GDP), according to its 2019 sustainability report.

The company supported nearly 50,000 jobs directly and indirectly across its value chain and paid $94 million in taxes, levies and regulatory fees, with its tax payments alone representing 2.1 per cent of the total national tax income, it said in its report.

It posted a net profit of $67.6 million in 2018, a slight drop from $68.1 million in 2017.


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